Mark Zuckerberg once called on his team to ’cause pain’ to Apple after criticism of data collection practices

The controversy between Apple and Facebook over privacy issues is not hidden from anyone. The past few weeks have seen the two tech giants criticize each other in the public domain. Behind the scenes, however, criticism may be even more harsh.

Back in 2018, when Facebook was at the end of widespread criticism about data usage, Apple CEO Tim Cook said in an interview that he would not have been in Mark Zuckerberg’s position. Responding to the criticism, Zuckerberg said Cook’s comments were “terribly glib” and “did not align with the truth.” Privately, Zuckerberg was critical of Apple. “We have to bring in pain,” he told his team, for treating Facebook badly, according to The Wall Street Journal.

That wasn’t the first time Apple and Facebook were at loggerheads. Tensions between the sides became public back in 2014 when Cook criticized Facebook’s business model. In later years, acidity does not appear to have increased.

Just recently, Facebook and Apple locked horns over a new iOS privacy policy. Facebook said Apple’s move could hurt advertising sales and developers in general.

Facebook posted full-page ads with the headline “We stand up to Apple for small businesses everywhere. ”

Apple hit back saying, “When aggressive tracking is your business model, you tend not to welcome transparency and messenger choice.” Cook followed this up with a tweet saying that Facebook can continue to stick users but must first obtain a user’s permission.

“We believe that consumers should have a choice about what data is collected about them and how it is used. Facebook can continue to track users across apps and websites as before, the Transparency Tracking App in iOS 14 just needs to ask them for your permission first, ”he said.

Zuckerberg, however, sees Apple’s ulterior motives behind the changes. During the recent employment call, he said that Apple was growing to be one of Facebook ‘s biggest competitors. According to reports, Facebook is investigating the idea of ​​filtering a lawsuit against trust in Apple.

“This is not about two companies – this is about the future of free internet. Apple is creating two sets of rules – one for themselves and one for small businesses, app developers, and developers. Apple says this is about privacy, but it’s about profit, and we’re teaming up with others to conduct their self-selective, anti-competitive behavior. , Facebook said in a statement responding to the WSJ report.