(Reuters) – CBS network ViacomCBS generated $ 545 million more than advertising spend during the NFL’s Super Bowl LV last Sunday, according to initial estimates from research firm Kantar.
The game involved 57 minutes of trading time, and a 30-second ad was sold for an estimated average cost of $ 5.6 million, Kantar said Wednesday.
The high price and rise in CBS trading time helped score revenue even as the game, which saw the Tampa Bay Buccaneers above the Kansas City Chiefs, got its lowest TV rankings in 15 years. .
Advertisers throw in to the Super Bowl because this is one of the last remaining annual events that will attract millions of Americans to their TVs at the same time.
Automated companies remained the top segment among Super Bowl advertisers, representing 14% of total cost during the game, followed by streaming services and alcoholic beverages, Kantar said.
Reciting with Sheila Dang; edited by Jonathan Oatis