The Israeli company Mon Active, which is responsible for the popular game Coin Master, plans to launch more games and announces: “Our goal is to become the most successful mobile gaming company in the world.”
Photo: Moon Active
There are those for whom 2020 was terrible, and let’s face it most of us, but there are those for whom 2020 was actually quite smiling. Moon Active, the Israeli mobile gaming company, concludes a fairly successful year with revenues of more than $ 1 billion from its super-popular flagship game, Coin Master, and today (Wednesday) announces the acquisition of another gaming company. The stated goal – to become the largest mobile gaming company in the world.
Develop new games and acquire more companies
The intimate staff of Moon Active. Photo: Sharona Avraham
Moon Active is the developer behind the hit game Coin Master, a casual game where you try to build as strong villages as possible to protect them from attacks, and of course attacking other people’s villages to take all the Loot from them. The game, which is available for free download but as befits the genre contains paid purchases (from NIS 4 to NIS 1,300 per purchase), this year became the fourth most lucrative game in the mobile world according to Sensor Tower, and won first place in quite a few markets around the world. More than $ 1 billion in revenue. Last year, the company reported revenues of more than half a billion dollars, so it continues its growth.
The Belarusian company that Moon Active is acquiring is called Melsoft, and it is also developing a number of casual mobile games such as Family Island and MyCafe. According to Moon Active, the acquired company made about $ 160 million this year. The company refused to comment on the terms of the deal, but according to estimates in the field, the value of the deal stands at several hundred million dollars, and that the employees of the acquired company will continue to function as an independent unit in the first phase. The headquarters of the acquired company is located in Cyprus, and the company employs about 240 people.
“Our goal is to become the most successful mobile gaming company in the world. We plan to grow and expand our portfolio by developing new games and through acquisitions,” said Molly Albin, CEO and founder of Moon Active. “Beyond the significant acquisition of leading games, this is an amazing company with the highest level of human capital that is in massive growth.”
Moon Active’s new move marks a year that began with the sale of the company’s shares worth $ 125 million, after only $ 10 million was invested in it by the Singularities Fund, Gigi Levy, Guy Gamzo and Or Ofer, founder of SimiliarWeb. Moon Active was founded in 2011, and currently employs more than 650 employees, most of them at the company’s headquarters in Tel Aviv, in addition to offices in Kiev and London. More than half of the workers were recruited during 2020, and the company said it plans to continue recruiting.
A good old age
Born with a joystick in hand. He has far too many gadgets and far too little free time to play with them all. An unexplained hammer holder for calibrating device batteries. When he’s not busy writing about technology, he likes to talk about it, and a lot
