WHOOP reached an agreement to become the official wearable of the PGA TOUR.
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For any sports fan who may be debating whether golf is a real golf that will drain a long birdie putt at a crucial moment, the PGA TOUR will soon have data.
WHOOP, the 24/7 fitness regulator and health inspector, has reached a five-year partnership to become the official consumption of the world’s premier professional golf tour.
Top competition winners such as Rory McIlroy and Justin Thomas were among those who embraced WHOOP’s popular fitness straps, with McIlroy even investing in the Boston-based company, which has more than $ 200 raise a million in venture capital. As other golfers embraced the result, WHOOP last summer distributed more than 1,000 straps to players, caddies and tourists and other essential events inside the PGA TOUR bubble while playing begins among the pandemic.
WHOOP data helped golfer Nick Watney realize he had a Covid-19 at a tournament last June.
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Golfer Nick Watney realized he had a Covid-19 at a competition in June thanks to WHOOP, which collects physical data to help consumers navigate the workplaces, get over it and get some sleep. When WHOOP’s WHOOP data showed that his respiratory rate had skyrocketed overnight, he had to seek a test, which was positive, and immediately withdraw from the competition.
“That got us to work closely with the Tour and we knew there was something more potential,” WHOOP CEO Will Ahmed said by phone from Maui, the site of this week’s PGA TOUR Sentry Champions Tournament. “There was an organic, genuine purchase from the players, which was important to us.”
WHOOP fitness strap collects physical data to help users optimize their workouts, overcome … [+]
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The partnership between WHOOP and the PGA TOUR is built around the health and performance of players, of course, but also around fan communication.
The biometric data and heart rate metrics for selected players with the belts will be integrated into key video events through what is known as the WHOOP Live for Charity campaign. Players can opt-in to the program, which allows PGA TOUR to use their data in video content shared on social media. As a reward, famous players – whether it’s a long putt or a bullet under pressure – will receive a $ 10,000 donation to their favorite charity.
“The WHOOP Strap will help our athletes unlock accessible perspectives through psychological data to help them understand and prepare their bodies for competition,” said Brian Oliver, Vice President of Partnerships Action Corporra PGA TOUR. “We want to start this kind of activity.”
In addition, WHOOP will create custom content for a new campaign called PGA TOUR Active, which highlights the health, fitness and lifestyles of professional golfers and explores techniques and activities that will help them achieve to their full potential. height.
Ahmed estimates that nearly 90% of players on the PGA TOUR have used a WHOOP fitness and health controller. The tuberculosis was also part of a recent Covid level 3 vaccine trial to help determine how volunteers responded, particularly by monitoring respiratory rate during sleep.
WHOOP 24/7 wearables synchronize with a user’s phone to provide data, including respiratory rate.
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WHOOP membership has grown fivefold in the past year, with the company doubling the number of its employees in 2020 to 360.
“In many ways Covid-19 accelerated things that were inevitable,” Ahmed said. “It has accelerated the way people focus on and invest in their health. It feels like a paradigm shift right now.
“Pro athletes serve as ambassadors for health and wellbeing. And pro golfers are pro athletes in the way they handle their bodies. As they eat, sleep, travel, recover, it all affects their performance, ”said Ahmed. “We’re excited to tell that story.”