Adidas reviews strategic options for Reebok
Fashion Industry
After buying Reebok in 2006 and recouping its profits in 2019, Adidas announces its decision on whether to sell the division, possibly to VF Corp., Timberland’s parent company and North Face.
Why it’s important to: The move is part of Adidas’ new five-year strategy. According to a German publication Magazine Manager, CEO Kasper Rorsted had hoped for about $ 2.4 billion from the sale of Reebok before the pandemic, but would now be happy with less than that.
Could Gen Z consumer behavior make capitalism more ethical?
Harvard Business Review
In an effort to support racial equality and increase messenger value, companies such as Netflix, Twitter and PayPal are transferring money to black property banks.
Why it’s important to: The motion comes as Gen Z’s desire for brands to address social justice issues is increasing.
How major companies are suddenly innovating
MIT Sloan Management Review
According to a study by MIT among 1,000 innovation leaders across 17 countries between April and August 2020, companies it responded to COVID-19 stress in one of two ways. Businesses that largely avoided innovation, i.e. “mourners,” struggled to adapt, take a conservative approach and redesign their offices. “Stormers,” or businesses that focused on innovation, such as Twitter and Amazon, aimed to interact more with their audiences to encourage loyalty.
Why it’s important to: Innovation in a remote working model needs to define and adhere to a schedule, introduce a culture of service, turn leaders into stewards and allow employees to own their own futuristic relationships.
Within the North American Diageo Marketing Strategy
Forbes
Edward Pilkington, Diageo’s chief marketing and innovation officer, says his team has responded to the decline in alcohol sales by considering new consumer dynamics, such as rising household consumption and mix, buy online and spend over $ 100 on luxury brands.
Why it’s important to: Brands that want to survive the pandemic need to pivot and make sure their media is as targeted as possible with more people in locks.
Mobile gaming pandemic programming and programming into a new era
The drum
According to Adverty co-founder and CEO Niklas Bakos, while in-game makes up all major media channels, mobile in particular will have control, making programming the only way forward for the in-game advertising industry. stable.
Why this is important: Global mobile game downloads are expected to increase 35.7 percent year-on-year in 2020 to 57 billion, up from 42 billion in 2019, reports GamesIndustry.biz.