Chanel creative director Karl Lagerfeld and Chanel creative studio director Virginie Viard with … [+]
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The death of Chanel designer Karl Lagerfeld at the age of 85 sent an impressive wave through the global fashion industry, not because it was unexpected – there had been concerns about the Kaiser’s health for years – but because the talent was considered his so large, he would leave from this earth a crater so large, that it would be impossible to fill it.
Lagerfeld looked gloomy when he appeared in 2018 at the Chanel Metiers D’Art exhibition at the Metropolitan Museum of Art on the arm of his then heir Virginie Viard, who received his first collection after Lagerfeld warmly. The French fashion house remains one of the most popular brands and their designs are in high demand and even maintain or exceed their value in the resale market.
Today, this reporter just learned that Eric Pfrunder, former artistic director of Chanel fashion image, is joining the advisory board of LUKSO startup blockchain “to shape the next century of fashion, ”Lagerfeld ‘s term said,” … I like today and maybe still a little future, but the past is something I’m not interested in. “
“We are proud to announce that Eric Pfrunder, joining the LUKSO advisory board, brings with it a legacy of creative vision, innovation, and a lasting desire to continue to shape the future of fashion,” said Marjorie Hernandez de Vogelsteller, cofounder LUKSO. “Under his leadership and in collaboration with Karl Lagerfeld, Chanel has diversified its major events in Paris and around the world. The House fashion shows became full-scale productions, and later became the Grand Palais in Paris: times that must be seen and expected by the public.
“Through Eric’s leadership, the legendary fashion house became a global digital pioneer, leading the luxury industry to embrace new kingdoms without compromising heritage,” she said, and after 37 year at Chanel and as heir to Karl Lagerfeld ‘s photographic work, Eric will be honored. this legacy through exhibitions, book publications, and projects that contribute to crafts beyond traditional boundaries. ”
Pfrunder said: “After 37 years working with some of the most creative minds in the world of fashion, I am excited to embark on this new adventure with the young and innovative team at LUKSO, together challenge and redefine the ways in which value, production and consumption are created in the fashion industry. ”
LUKSO sees the physical and digital worlds coming together across the realm of fashion, and aims to build a digital ecosystem that will allow new fashion experiences to be realized and consumed.
“We live on the edge of the real and the real, and the lines are scrubbing fast,” said Hernandez de Vogelsteller. “Our mission is to build an ecosystem that is visible and interactive and that can bridge the physical and virtual worlds, where everyone can interact, collaborate and value. move freely. We are proud to have a pioneer and visionary like Eric Pfrunder join us in our mission. ”
“We will see a new economy that is about to emerge. For the first time the fashion industry is fully expanding into the digital realm – and I’m not talking about e-commerce here – just digital fashion and physical finds, ”he said. LUKSO cofounder Fabian Vogelsteller. “For this economy we have built the LUKSO network, Blockchain which acts as a common open infrastructure for the objects and protocols of this new digital economy. We are pleased to join Mr. Pfrunder in guiding us along this path. “