It is widely reported that Apple is working on a self-driving car, with a code inside “Project Titan.” Apple apparently began work on the project in 2014, and years later, the rumor mill is coming under scrutiny considering when Apple will start their self-driving technology. Profitability has grown so strong that potential competitors in Apple Car are already reducing the potential risk to the car industry as a whole.
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As reported by Reuters today, Volkswagen Group CEO Herbert Diess said Apple Car is not “afraid” and that Apple will not be able to overtake the $ 2 trillion car business overnight. In Apple’s usual fashion, the company has not confirmed that they are working on a self-driving car, but Diess thinks the rumors and reports are “logical.” Apple has experience in battery technology , software and design, and can easily use all the capabilities in these areas to create a car, the CEO said.
Similar ideas can be traced back to 2006, a year before the iPhone was launched, when Palm CEO, who was at the time one of the leading smartphone makers, said Apple would not “just confirm this, “referring to smartphones. In the years that followed, however, the iPhone would capture the market, eventually leading to $ 65 billion in revenue for one quarter.
Volkswagen, based in Germany, is one of the largest car manufacturers in Europe and worldwide, giving it considerable control over the industry. Diess said he’s not worried that Apple’s entry into the market would upset Volkswagen’s leadership, saying that despite Apple’s experience in all the technology needed to create a car, his company still fears that Apple will not “rule” to get through. the overnight market.
So far this year, we had little information about how Apple was going to build a self-driving car. Apple uses third-party providers such as TSMC and Foxconn to build custom products like the iPhone and Mac, but none of their current providers are fully positioned to build a car. On the contrary, Apple is expected to partner with an already well-known and established car maker to fulfill the self-driving car ambitions.
In early January, reports began to emerge that Apple was close to getting a contract with Hyundai, after the automaker issued a statement confirming it was in talks with the tech giant. The statement was quickly revoked and rewritten to prevent references to Apple, and it has since been reported that talks between Hyundai and Apple have stalled.
Several sources have suggested different timelines for the launch of the Apple Car, with the earliest report recommending that it be released as early as 2024. Bloomberg, however, believes the car is not “near production level” and that a release is at least five to seven years away.