Virgil Abloh’s Louis Vuitton concept store promotes fashion-only week in Paris

During his first residency in Paris for Virgil Abloh’s Louis Vuitton helms collection, the men’s Artistic Director honored one of the few places left where people can safely gather; retail concept store, to celebrate the male world of the luxury brand. But it didn’t stop there to add another place that people can safely engage in – an outdoor “skate adventure” park as well as connecting fans to where they were. final year, online, with AR digital experience. Together the events have been dubbed “Louis Vuitton: A Walk in the Park”. The activities coincided with the Fall-Winter 2021 collection that laid the foundation for rich creative marketing materials for fall sales products.

House Residence

Earlier this month, the high-profile temporary store opened. Located in the old Conforama next to Louis Vuitton’s corporate headquarters on Rue Pont Neuf, the venue has been transformed into a colorful tour to discover the Spring 2021 men’s collection and unique decor. The rainbow effect of beams and painted walls reminded me of the runway created by Abloh for his first Vuitton collection. Custom mannequins based on male models from past shows and ‘Zoooom with Friends’ characters from the Spring 2021 show (that is Joe the dog and the dragon character).

There was always a focus on a series of ‘Hall of Fame’ sneakers; five rare styles of the LV sneakers were re-released for the event. According to a company spokesperson, several styles of sneakers sold out within the first week, such as the Paris colorway style, which offered 95 pairs for sale. Ditton for exclusive versions of the Cuban-style chain necklaces that are unique to global cities and sunglasses repetitions.

Along with clothing, sneakers, jewelry, sunglasses, and stockings on hand for sale, Abloh offered an immersive experience of currant books, a customization chart for initials or designs painted on leather goods, and art from skater Lucien Clarke. The Jamaican-board skateboarder was recently signed to develop the first proper skateboard sneaker. Abloh also created the soundtrack on the sound system.

During his two – week tenure, Paris changed the local curfew from 8pm to 6pm, but that did not stop guests, who were wandering around the corner at the opening week. Adhering to strict health guidelines, simultaneous in-store visitors are limited to 30 people. A midday visit during the week showed that around fifteen people were waiting to enter while respecting safety measures with busy indoor sales activity.

More immersion experiences

In addition to the shop, which sits across from the La Samaritaine retail and hotel center which was to be opened by LVMH, the residence also hosted a ‘skate adventure’ luxury marble park slash art show with Gallery Kreo just before the fall fashion show. Better yet, within the usual health guidelines, Abloh planned to make a place where young people could gather outside. At the same time, an AR experience was launched featuring ‘Zoooom with friends’ characters sprouting out of the windows of the Place Vendome store

Fall digital runway

The final part of the January celebration of Louis Vuitton men’s offerings was the Fall 2021 collection show. Just like the Spring 2021 show, this show offers plenty of retail marketing gold nuggets to choose from. While the industry is measuring whether the shows are personally needed or not, Abloh is proving that it can communicate even more digitally. The luxury brand was originally designed for live demonstration to local journalists and consumers but was showcased to a full digital display as a result of Paris ’continued ban on collections of more than six due to the Coronavirus outbreak.

Named as “a multidisciplinary artistic interpretation of ideas explored within the collection,” according to the exhibition notes, the Fall-Winter 2021 men’s exhibition included a number of artworks – poetry, dance, and song – to reflect Abloh’s idea for clothing, collaborative spirit and beyond.Inspired by James Baldwin’s 1953 essay “Stranger in the Village,” the show was captured in Switzerland and in Saul Williams represented the African American poet and de facto narrator of the show as he represented one of several male archetypes designed by the designer in the show.Abloh’s models also included the drifter, the artist, salesman, architect and so on to further elucidate.In the visual experience that turned from a snowy scene to a marble set there was a dance by Josh Johnson, music b ho yesiin bey, and the first trans man to walk in the Louis Vuitton show, sex poet and activist Kai Isaiah Jamal, who also wrote and read recited poetry throughout the show.

Main selling points

The sacrifices played on these male fashion ropes with an abundance of unique looks – a sign of hope for the return of office life? Abloh describes these classic pieces, special jackets, pants, and overcoats in long and long silhouettes above them. Kente tweed was reformed as a common tartan plaid and a new version of classic fabrication. The whimsy Return of his Spring 2021 collection returned. this time only through 3D clothing shapes in the form of jackets-attached buildings, they are sure to be a rare collectible. In repeating these basic styles of wardrobe, the designer questions common notions about design ownership with his theory ‘Tourist Vs. Purist ‘. Here he states that “those who observe and aim at a range of knowledge, and those who live there,” according to demonstration notes. Louis Vuitton is also pushing for a rematch, which ended last season and, according to Abloh through show notes, he mentions three comments. First, to reuse existing materials, alongside recycled ideas, and finally to recreate pieces from previous collections in a new way. Accessories are a key part of any Vuitton collection. In costume, Abloh delivered a duffle style bag, boxy pack, and totes with a display theme.