DUBLIN, February 16, 2021 / PRNewswire / – “US Gift Card and Promotional Card Market Information and Future Growth Dynamics (Databook) – Digital / e-gift card consumption analysis, retail and corporate customers, major retailers , circulation channel, events, and demographics – January 2021 The “update” report has been added ResearchAndMarkets.com’s offering.
The gift card market in the US is expected to record steady growth over the forecast period, driven by increased adoption of digital or e-gift cards.
The continuing pandemic has changed consumer behavior in 2020. Online gift card purchases more than doubled in 2020, outperforming the YoY growth recorded in 2019. Although Online purchase of gift cards has gone up in the last few years, growth has been rapid in 2020 due to the COVID-19. In addition, gift cards are increasingly being purchased for consumers for digital content including streaming and game services.
The open and closed loop gift cards were largely spent on online purchases in 2020. Among various sectors, gift card spending increased primarily in the electronics and grocery sectors. An increase in spending on electronics was due to work from home move and an increase in spending on home entertainment options such as gaming and online streaming. In 2020, consumption of game-based gift cards rose sharply. Consumers also bought nearly twice as many digital streaming cards per quarter as the 2020 average.
The market has seen international players. For example, Prezzee, the founder of an Australian gift card, launched its services in the US in November 2020 after white-label partnerships with Macy’s, UberEats and Spotify. Earlier inside August 2020, Prezzee introduced a white labeled gift card program for Afterpay, a buy now, pay later, in the US.
According to the publisher’s Q4 2020 World Gift Card Survey, the gift card industry has entered United States it is expected to grow 9.7% per year to reach it US $ 170784.8 million in 2021. Despite near-term challenges in 2021, the story of the medium and long-term growth of gift cards introduced United States still strong.
Gift card business in United States It is expected to grow steadily in H1 2021 and record strong growth in H2 2021. Growth is expected to continue to grow over the expected period, recording a CAGR of 8.8% in 2021-2025. The gift card market in the country will increase from US $ 155616.0 million in 2020 to be reached US $ 238973.8 million ro 2025.
Reasons to buy
- Deep understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five year forecast (2016-2025) for gift cards and incoming promotion cards United States.
- Develop market-specific strategies: Identify growth segments and focus on specific opportunities across consumer segments and times to design your gift card strategy; assess key market trends and specific risks.
- Get views on customer attitudes and behaviors United States: Understand changing customer attitudes and behaviors and increase ROI. Get detailed insights on sales spend through gift cards for both retail and corporate customers.
- Get a complete view through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.
- Circulation channel views: Understand the dynamics of gift card sales with channels – online vs offline and with 1st party vs third party sales.
Scope
Total expenditure on incoming gifts United States
- By Consumer Section (Retail and Corporate)
- By product category (13 sections)
- By Retail Departments (7 categories)
Gift Card Market Size with KPIs over Consumer Shares in United States
- Value Total Value
- Movement value
- Unused value
- Average value of each action
- Movement size
- Average value of card purchased
- Number of cards
Gift Card Market Size by Segment of Inbound Customers United States
- Sales customer
- Corporate User (Small Scale, Medium Scale, Large Enterprise)
Enter digital gift card market size United States
- By Retail Customer
- With Retail Purchase Event
- By Corporate User
- With a Corporate Purchase Event
- Depending on company size
Gift card market size by incoming consumer United States
- With Action Feature
- By Event
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-use
- Others
- Value by Purchase Channel
Gift card worn by consumer behavior and demographics in United States
- Consumer buying behavior
- Gift card buyer by age group
- Gift card buyer by income level
- Gift card buyer by gender
Gift card market size with physical user input United States
- With Action Feature
- By Event
- Staff motivation
- Sales promotion
- Consumer motivation
- With Business Scale
- Budget allocation bias for 2021
Gift gift by product categories (shared by customers and corporate customers) in United States
- Food & Beverage
- Health, wellbeing & beauty
- Clothing, Footwear & Accessories
- Books & Media Results
- Consumer electronics
- Shops & Bars
- Toys, children and babies
- Seudan
- Sporting Goods
- Appliances & Appliances Home & Kitchen
- Travel
- Entertainment & Gaming
- Others
Gift card spending by sales department (shared by customers and corporate customers) in United States
- Ecommerce & department stores
- Shops & Bars
- Supermarket, Hypermarket, Resource Store
- Entertainment & Gaming
- Special products
- Health & wellbeing
- Travel
Gift card consumed by the distribution channel (shared by customers and corporate users) in United States
- Sell a gift card online
- Offline gift card sales
- 1d party sales
- 3rd party sales
- Sales construction
Closed Loop Gift Card Market by major retailers. Key vendors covered include:
- Wal-Mart Inc. Store
- Kroger Co.
- Amazon.com Inc.
- Target Target
- Costco Wholesale Corp.
- Albertson’s Inc.
- Home Depot Inc, The
- Apple Inc.
For more information about this report, visit https://www.researchandmarkets.com/r/g1uazp
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