The students in the academy are existing business owners who want to strengthen the field of marketing or people who dream of starting a small and profitable business from home, in the field of designed gifts.
Students learn a variety of work techniques that allow them to operate easily and effectively.
Credit: PR
Academy is a partnership between Ilana Hotovli – which became famous due to its control over the packaging industry, and between Nurit Baron Northern Marketing Authority. Together they have created a new and dynamic course where you learn everything from scratch, in the field of gift design and packaging. The students enjoy the broad professional support of the company “Plus packaging“- The leading packaging company in Israel.
In academia, the marketing aspect is taken seriously. One of the students says: “When you come to a professional course, you expect to learn only work techniques and here we are connected to the marketing aspect. We have learned to connect our creativity into the world of marketing. A uniquely designed product ensures effective marketing.”
Is there an easy technique to highlight the product?
Nurit Baron: “One of the important emphases learned in any course in academia is-” Effect eWOW“. The feeling and sense of satisfaction of the recipient of the package is a top priority. When you connect to the feelings of pleasure of the recipient of the gift the whole creative look gets a different angle.”
Our impression of the course is great. From the front door, you can be impressed by the selection of meticulous raw materials, the professionalism of the instructors and the way in which the content is conveyed. Here come to work seriously and come out with a profitable business. The issue of marketing occupies a key component of the process. The lecturers work with the students on the uniqueness and differentiation of each business individually and ask the students to choose values that they want to convey.
Ilana Hotovli“Since we founded the academy, the field has gained a different look and feel. Things are being done meticulously, professionally and a lot of new players have entered the competition.”
Nurit Baron: “For us there is no such thing as a small business. It is clear to us that for its owner – every business is a big business. A business that wants to prosper must have a uniform marketing language, stand out and only be identified with it. Standing in front of me. “
The various academy courses are conducted in an elegant classroom inside the factory in Kiryat Bialik. There is a strict adherence to small groups in order to give a personal answer to each participant and already in the coming months it is planned to open another branch in the central area.
The courses provide techniques for building a case from scratch, diverse design styles, up-to-date paper design techniques and exclusive exposures to exclusive products and trends developed through the company’s import moves. “Plus Packaging. “
The academy’s professional program also includes a course that focuses on empowering business marketing that was born out of the need of small businesses such as: stylists, beauticians and jewelry designers. These strive to become familiar with the marketing tools available to us in the digital world, in order to build effective marketing moves.
Hotovli Concludes: “We invest in businesses in order to create a quality field that operates under precise and clear rules. There are no compromises in the products or in the curriculum.”