The Ministry of Economy and Industry examined which marketing network is most profitable to buy, and published today (Tuesday) the data for the “basic product basket” for December. The Mega Market chain entered the basket for the first time and presented the lowest price in the amount of NIS 833. The AM: PM chain, which also appears for the first time in the basket, presented the highest price in the amount of NIS 1,146. The price difference between the most expensive and cheapest chain is 38%, which is NIS 313.
The director general of the Ministry of Economy and Industry, David Lefler: “The very publication of the basket data led to a drop in prices of between 3-4 percent, according to data from Tel Aviv University. The Ministry of Economy is committed to continuing to work to lower the cost of living, among other things through easing regulations and import quotas for basic products at discounted prices, while maintaining the resilience of Israeli industry and the local production capacity of basic products.
The tested basket includes 68 products from the categories milk and its products, bread, meat and fish products, dry food, fruits and vegetables, and toiletries and cleaning products. The product basket includes the basic products that are the best-selling and constitute a significant share of household expenditure.
The average average basket of products compiled by the Ministry of Economy and Industry and the Central Bureau of Statistics, based on data from the Consumer Council, was NIS 953 in December 2020, a decrease of NIS 17 compared to the average in December 2018 (basket launch month). The basket is NIS 970. The average basket of products in the large discount chains has decreased significantly from December 18 ‘to December 20’ – 6% which is NIS 56.
Examining the consumption categories, compared with November 20, there was an average decrease of about 2% in the prices of consumer products in the meat and fish category, an average increase of 2% in the prices of consumer products in the dry food category and a 1% increase in both the toiletries and vegetables and fruits and vegetables category. There has been no price change in the dairy and bread categories.