The costumes and prices for another Purim in the shadow of the corona

At the end of February it will happen – we will dress up, celebrate Purim, but a little different this time. It will be Purim without new Walt Disney characters that Hollywood has been in a coma since the outbreak of the Corona. It would be Purim even without Festigal figures because there was no routine at Corona Festigal. But the girls who dream of dressing up as Wonder Woman can be relaxed, Shoshi Zohar received the exclusive franchise to design the Wonder Woman costume in the new film that has just been released in China and the US, and it should be noted that some in the country have already seen it on TV.

Shoshi Zohar also designed 14 new Noa Kirl costumes for Purim, inspired by the hit million dollars, which cost NIS 99 to 199.9. In addition, Zohar designed unicorn costumes with floating wings that cost 49.9 to 199.9, as well as the “Evil Eye Collection”, which costs NIS 209.90. All costumes have a high-quality finish, handmade with an emphasis on the small details, and all have an Israeli standard mark.

Zohar, the mythological guru of the costume industry in Israel, today (Tuesday) unveiled her collection that includes 800 different costumes at her showroom show in Holon, all created by her. Zohar broadcasts completely Purim in the routine with one notable difference, because of the closure the purchase is made online instead of measurements and choice of costume in the store.

On normal days there was now an onslaught on the shops, and the popular costumes would soon disappear from the shelves. This year, due to the Corona, the sales peak is expected to reach the two weeks before Purim, when the stores are due to open.

“We suffered quite a few delays due to the corona,” Hila Zohar, VP of marketing at Shoshi Zohar, told Ynet this morning. “It was not easy to reset the situation and be creative, but the result speaks for itself. So it’s true that there are no Festigal characters this year and Disney has not renewed that the film industry has stopped, but there will always be superheroes that kids love alongside princesses and barbies of all kinds, and we have a whole range. In the spirit of the period, there is a strong emphasis on costumes of medical teams and MDA paramedics, and in general figures of the rescue forces will be a hit this coming Purim. “

The rom show featured costumes of the little mermaid, a series of animals like owl, penguin or butterfly-ballerina, alongside a new collection of princesses and brides, new LOL characters, and also the surprise egg that drives the RAINBOCORNS world crazy. Whites has costumes of the popular superheroes, and a series of horror costumes for teens like Glow Skeleton, Freddie Kruger and Twilight World.

Shoshi Zohar’s costumes are already sold in the online stores of the leading toy chains such as Toys R Us, Idan 2000, The Amusement Park, The Red Pirate, Happening and more, at prices of NIS 49.90 -199.90. And yes, on Shoshi Zohar’s website.

And there is also a new player in the costume scene in Israel – Eliav Pizmoni, CEO of Tuirific. “For the first time in Israel, we are importing the original Lego costumes. We are the fifth country in the world to receive these costumes for marketing. This is a global hit. As early as December, with the arrival of the costumes in Israel, we received many inquiries from stores and consumers. There are 17 different costumes, starting at NIS 129.90 per costume, of high quality that meets all standards. There is an expectation that these costumes will become a hit of Purim. “

According to Benny Greenafel, CEO of the Idan 2000 toy chains and the amusement park, “For Purim this year, we are all preparing carefully and happily and hope to close the circle. A year ago we got into a plague and I want to hope that the joy this year will be doubled and multiplied. The closure increased sales of Purim costumes and accessories by hundreds of percent. This is the first year that the site has the option to buy online, the reality has left no choice. If we leave the quarantine on time, there may be two and a half weeks left for direct sale in stores. “

According to him, in normal years “Purim sales take place over 7-8 weeks. I hope that despite the robbery we have experienced in recent months when vital chains abuse the permit they received from the state to sell toys and a variety of non-essentials, specialized chains like Idan 2000 and the amusement park will still lead The costume market in both variety and prices. “

Uri Landa, CEO of the Amigo toy site, says that this year there has been a decrease in costume ordering from China and a significant increase in shopping from local businesses. Customers are afraid to order from abroad because of the delivery times, safety standards and the mismatch between the Israeli sizes and the sizes from China. “

In light of the delays in deliveries of packages ordered on sites from abroad, the sale of costumes online has also moved to the local arena. “If you order a costume online, it is better to make it delivered quickly,” parents say. “There is no reason to prioritize Chinese sites this year, especially for fear of shipping. “.

Two-year-old Shiv Zisblatt from Tel Aviv will dress up as a pineapple popsicle this year. According to his mother, Naomi Zisblatt, the maker of the natural popsicles Paltas, “Every Purim the children come to the factory dressed for the holiday, but this year we are closed. At home we dress up on Purim with the children, every day for a different theme. From abroad but we did not succeed. Hopefully it’s online here. “

“The corona put us in a lot of house hours in closures,” Zisblatt says. “Recently we watched a movie Moana, which saves her island and revives it. It made me think that nature signals us to stop abusing it. So the bottom line, albeit Purim in a different atmosphere but with less air pollution.”

At the Shimon family from Netanya, Daniel and his brother Noam have already chosen a costume, and are just waiting to be able to leave the house and buy it in the store. Father Miko: “In a normal year, buying a costume is really fun. The children measure and hesitate until they find the character they most connect with, of course around superheroes. I often left the store with two costumes for each child. This year you can not go to stores, open the costumes. “The hangers and measure. This time we will do it online. We have already started looking. I hope there will be a garden until Purim because it is a holiday that can bring back to the children in the country the smile and childhood hours taken from them because of the corona.”