The App Store Now supports more than 330,000 jobs in the UK, Apple says

Apple says its App Store now supports more than 330,000 jobs in the UK, a 10% increase over the past year, despite the global health crisis’s pressure on the economy of the country.

According to Apple, 2020 was a “positive year” for the iOS app economy, with developers in the UK generating more than £ 3.6 billion in total earnings, which represents 22% in growth compared to previous year. The company says a similar trend has been revealed in Europe, where the iOS app economy has grown to support 1.7 million jobs – a 7 percent increase from 2019.

Growth in the UK was driven by the ingenuity and positive success of UK developers, who relied on users of the apps to learn, work out, monitor their health, or find ways to stay connected and entertained. During the pandemic, people turned to work apps in the UK like One You Couch to 5K, Fiit fitness plan app, and Sleepiest Sleep Stories sleep support app. UK developer Moshi, a sleep and mind app for kids, has seen rapid growth in downloads and memberships over the past year, leading to a 50 per cent expansion of its team with 10 new employers .

“In a year like any other, the UK has been vibrant a
and an innovation hub for entrepreneurs and app developers, “said Christopher Moser, senior director of the App Store‌.” More people in the UK than ever before are working as part of the iOS app ecosystem, creating exciting apps that will appeal to people all over the world. . “

In its press release, Apple highlighted a few ‌App Store‌ success stories from UK developers in 2020. These include Digital Workroom, which develops productivity apps like Noted and supports businesses that are trying to to create their own flagship apps, the Busuu online language learning community, and Hutch Games – the creator of free-to-play titles like the most popular F1 Manager, Leading drivers, and Rebel Racing.

Apple says UK developers have benefited from their ‌App Store‌ Small Business Program, which launched earlier this year and introduced 15% lower commission rates for subscribers. developers earned less than $ 1 million in 2020. Apple takes a 30 percent commission from developers making more than a million dollars. each year.

The Small Business Program has received praise from many developers, but some larger developers such as Spotify and Epic Games – who both accuse Apple of anti-competitive behavior – have launched the program. criticized since then, saying it weakens the rules of ‌‌App Store‌‌.