Dublin, December 23, 2020 (GLOBE NEWSWIRE) – The report “Thailand Gift Card and Market Information Incentive Card and Future Growth Dynamics (Databook) – Market Size and Outlook (2015-2024) – Covid Update -19 Q2 2020 “added ResearchAndMarkets.com’s offering.
This report outlines the impact of economic slowdown coupled with change in industry and consumer sentiment as a result of turmoil stemming from the Covid-19 revolution on the gift card industry in Thailand.
Historically, the gift card market in Thailand has recorded steady growth with a CAGR of 19.5% in 2015-2019. However, According to the Q2 2020 Global Gift Card Study, the gift card market in Thailand is expected to have an impact across sales and corporate sectors as a result of turmoil caused by the Covid-19 revolution.
While the growth of the gift card industry will be affected by a pandemic, some sectors such as self-employed are gaining a large share of the market. Acceptance of e-Gift cards is expected to increase significantly in the next 4-6 quarters. Interesting trends are emerging across different sectors, which are expected to fundamentally reshape the dynamics of the gift card industry.
Despite near-term challenges, the medium- and long-term growth story of gift cards in Thailand remains strong. The gift card industry in Thailand will continue to grow over the expected period and is expected to record a CAGR of 15.0% in 2020-2024. The gift card market in the country will increase from US $ 1599.6 million in 2019 to reach US $ 2702.6 million by 2024.
This report provides detailed data analysis of gift cards and corporate promotional cards market along with consumer behavior and sales consumption dynamics in Thailand. With over 200 KPIs at country level, this report provides a broad understanding of the dynamics of the gift and promotional card market.
Scope
Total gift spending in Thailand
- By Consumer Section (Retail and Corporate)
- By product category (13 sections)
- By Retail Departments (7 categories)
Gift Card Market Size with KPIs across Consumer Shares in Thailand
- Value Total Value
- Movement value
- Unused value
- Average value of each action
- Movement size
- Average value of card purchased
- Number of cards
Gift card market size according to consumer share in Thailand
- Sales customer
- Corporate User (Small Scale, Medium, Large Enterprise)
Digital gift card market size in Thailand
- By Retail Customer
- With Retail Purchase Event
- By Corporate User
- With a Corporate Purchase Event
- Depending on company size
Gift card market size by retail consumer in Thailand
- With Action Feature
- By Event
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-use
- Others
- Value with Purchase Channel
Gift card worn by consumer behavior and demographics in Thailand
- Consumer buying behavior
- Gift card buyer by age group
- Gift card buyer by income level
- Gift card buyer by gender
Gift card market size by corporate consumer in Thailand
- With Action Feature
- By Event
- Staff motivation
- Sales promotion
- Consumer motivation
- With Business Scale
- Budget Allocation Trend for 2020
Gift gift by product categories (shared by customers and corporate customers) in Thailand
- Food & Beverage
- Health, wellbeing & beauty
- Clothing, Footwear & Accessories
- Books & Media Results
- Consumer electronics
- Shops & Bars
- Toys, children and babies
- Seudan
- Sporting Goods
- Appliances & Appliances Home & Kitchen
- Travel
- Entertainment & Gaming
- Others
Gift card spending by sales department (shared by retailers and corporate consumers) in Thailand
- Ecommerce & department stores
- Shops & Bars
- Supermarket, Hypermarket, Resource Store
- Entertainment & Gaming
- Special products
- Health & wellbeing
- Travel
Gift card worn by the distribution channel (shared by customers and corporate consumers) in Thailand
- Sell a gift card online
- Offline gift card sales
- 1d party sales
- 3rd party sales
- Sales construction
Closed Loop Gift Card Market by major retailers. Key vendors covered include:
- Tesco Plc
- Medium retail body
- PCL Home Goods Center
- Mall Group Co. Ltd, The
- Hutchison Whampoa Limited
- Charoen Pokrond Group
- Index Living Mall Co Ltd.
- PTT PCL
- Foodland Co Ltd Supermarket.
- Jaspal Co Ltd
For more information on this report, visit https://www.researchandmarkets.com/r/zaf6t3
Research and Markets also offers Custom Search services providing targeted, complete and unique search.
CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900