Tesla’s share of the European emergency battery market fell in the first month of 2021, and China has taken the top spot from Europe in the EV race, according to a new study.
TSLA at Tesla,
path in Europe is declining. The U.S. carmaker delivered 1,619 electric-battery vehicles to 18 major European markets in January, representing 3.5% of the electric-battery vehicles registered that month, according to a report based on public data by its own analyst -mobile. Matthias Schmidt. In 2020, Tesla delivered 1,977 vehicles in January – more than 5% market share.
These 18 markets include the states of the European Union – minus 13 countries in Central and Eastern Europe – as well as the UK, Norway, Iceland, and Switzerland.
Schmidt described Tesla’s performance in January as “consistently low,” noting that the company’s European delivery chart sees peak volumes at the end of each quarter. However, the analyst noted that Tesla’s 12-month rollout sizes have now fallen behind Hyundai 005380,
and Kia 000270,
which is now the third most popular EV group in Europe.
Tesla comfortably launched the European EV charts in 2019. It delivered more than 109,000 vehicles that year, making up 31% of the region’s electric-battery-vehicle market. But the tide turned in 2020, with Tesla falling behind both Volkswagen Group VOW brands,
and the alliance between Renault RNO,
Nissan 7201,
and Mitsubishi 8058,
Last year, Tesla accounted for just 13% of the European market despite a smaller share decline in the number of vehicles it delivered – around 10% – from 109,000 in 2019 to nearly 98,000 in 2020 .
According to Schmidt, who publishes the European Electric Car Report, it was the introduction of emissions targets, and big fine boots, that accelerated the battle of European carmakers against Tesla for supremacy.
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More broadly in January, China overtook Europe to reclaim its crown as the world’s largest market for electric vehicles. 179,000 battery-powered and plug-in electric vehicles were registered in China in January, compared to 110,000 in Europe.
The rise in China comes after a special year for Europe. There were 1.33 million electric vehicle registrations in Europe in 2020, going to 1.25 million in China, including a push on a pedal to metal to increase EV adoption from European governments and high consumer demand.
China is home to a strong segment of domestic electric vehicles, including Nio NIO manufacturers,
Xpeng XPEV,
and BYD 1211,
The Schmidt report shows that Volkswagen Group, which operates VW, Audi, Skoda, Seat, and Porsche, remains the most popular electric-battery vehicle group in Europe, with more than 22% of market share after delivering 10,193 vehicles.
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It is closely followed by Stellantis STLA,
an organization set up earlier this year through the merger of PSA – which included Peugeot and Citroën – and Fiat Chrysler. Stellantis delivered 9,005 vehicles.
Behind Stellantis are Hyundai and Kia, which are becoming increasingly popular in Europe, delivering over 7,087 vehicles. That puts the Korean group ahead of the Renault-Nissan-Mitsubishi Alliance, which delivered 6,018 cars, although Renault’s Zoe remained the most popular electric-battery vehicle in Europe in January.
Then comes Mercedes owner Daimler DAI,
BMW BMW,
and Volvo VOLV.B,
which all delivered more electric-battery vehicles than Tesla in the first month of the year.
Germany remained the largest market in Europe for electric vehicles. The 16,315 battery-powered electric vehicles registered in the country in January exceeded the numbers of the next two largest markets, France and the UK, combined.