Signs are displayed outside Yum! Brands Restaurant Inc. Taco Bell in Lockport, Illinois.
Daniel Acker | Bloomberg | Getty Images
Yum Brands said Wednesday that they have completed their second technology build in less than a month as the company tries to hold on to the digital orders it received at the time of the outbreak. -dissolved coronavirus.
The restaurant group, which owns KFC, Taco Bell, Pizza Hut and Habit Burger Grill, said it had bought Tictuk, an Israeli company that allows customers to order food while on social media and apps message. Yum did not disclose the financial terms of the deal but said Tictuk would continue to work with existing third-party futures.
Earlier this month, Yum bought Kvantum, which uses artificial intelligence for consumer insights and marketing performance analysis. It followed a successful year for Yum digital ordering in 2020, with digital sales hitting a record $ 17 billion, up about 45% from the previous year. Over the past decade, contract making within the restaurant industry has expanded to include the purchase of tech companies, as well as the addition of new chains to packages.
Yum said he expects the financial gains of Tictuk and Kvantum to have a disproportionate impact on his 2021 financial results.
Yum already uses the Tictuk ordering platform in approximately 900 KFC, Pizza Hut and Taco Bell restaurants across 35 international markets. With the technology, customers can order food on WhatsApp, Facebook Messenger, Telegram or via SMS, QR codes and email. Clay Johnson, Yum’s chief digital and technology officer, said it could be implemented in a few days.
“We are thrilled with the opportunity that Tictuk offers, as their solution delivers a positive impact by allowing our brands to achieve a truly omnichannel presence and order customers without interruption. in a few clicks, “CFO Chris Turner said in a statement.
Shares of Yum were unchanged in pre-sale trading. The company’s stock has risen 55% over the past year, giving it a market value of $ 32.4 billion.