Danone PRO, the leading brand in the protein-rich yogurt category, has adopted six athletes from the Israeli delegation to the Olympic Games in Tokyo 2021 and Paris 2024, including one athlete from the Paralympic staff. The athletes were selected by a joint team of Danone PRO, the Israel Olympic Committee and the Paralympic Committee, and represent a variety of athletes in various industries with diverse experience and backgrounds.
The athletes receiving the personal sponsorships are: swimmer Anastasia Gurbanko, athlete Diana Weissman, marathon runner Marrow Teferi, Paralympic taekwondo fighter Assaf Yasur, judoka Geffen Primo (absent from the announcement meeting due to her stay at training camp in Albania) and gymnast.
Liraz Sofrin, Danone Marketing Director, Strauss Group: “We are pleased to have the opportunity to support excellent athletes who are building themselves for the world sporting event – the Olympic Games. “We are happy to take part in the personal journey of each of them. They all embody values that correspond with the values of Danone PRO, so the connection is natural.”
“The core of our work at Danone is proper nutrition, including protein-rich products, relevant to both professional athletes and anyone who trains and strives to lead a healthy lifestyle and build themselves. The knowledge and experience we have accumulated over the years, combined with hundreds of sports and nutrition professionals and countless meeting points “With trainees and consumers, they are the ones who brought us to be the leaders of the category and we are proud to share this knowledge with the team of athletes and support them all the way, until they fulfill their Olympic dream.”
The Olympic Committee said: “We are pleased with Strauss’ decision to join the circle of business companies that support very talented Israeli athletes on a multi-year personal sponsorship basis. The way to support accomplished athletes who are very committed to a healthy lifestyle in their daily lives and to make them opinion leaders. “
The signing event, which took place at the Olympic Committee’s offices in Tel Aviv, was attended by Gili Lustig, CEO of the Israel Olympic Committee, Yael Arad, Member of the Board of the Olympic Committee, Raanan Kowalski, CEO of Strauss Dairies, Avi Laufer, Marketing Director of Strauss Dairies, Liraz Sofrin, Marketing Director And former gymnast Matan Blue, finalist Ninja Israel and presenter of Danone Pro.
