Serena Williams and her friends will be singing karaoke in Michelob Ultra ‘s new Super Bowl hat “Happy. ”
Courtesy of Michelob Ultra
“A lot of people, when they see me on the court, I’m so heavy, I’m very intense,” said tennis champion Serena Williams Forbes back in November when it was ready. “But I’m very happy.”
Williams, for her part, is dian. The 23-time Grand Slam winner is also a beast in the investment space: Her venture capital firm, Serena Ventures, has invested in more than 50 start-up businesses founded by women and people of color over the past six years. gone. She is also the founder of the straight-to-wear clothing line S with Serena and owns the Miami Dolphins and UFC.
But joy is the message Williams wants to convey through her role in Michelob Ultra’s new Super Bowl ad, called “Happy.” The commercial features a line-up of well-known athletes, including Peyton Manning, Anthony Davis and Alex Morgan, all of whom are shown enjoying their downtime – an ingredient that is as important to success as grit and talent. raw.
The ad finds Williams at her Florida home holding a karaoke party – singing everything from 90s rock to Megan thee Stallion to Cardi B – with friends. “Life is really about balance, but you also have to have fun and let go,” says Williams, considering the commercial. “The world knows me as someone who puts so much time and hard work into my game and through it I have discovered that you need to find the pleasures worth the trip. ”
While several companies have decided to sit out of the Super Bowl advertising game this year – Budweiser, who, like Michelob, owns Anheuser-Busch, is donating the money they would have spent advertised for Ad Council and COVID Collaborative – Michelob chose to participate in advanced programming.
“What if we were wrong all this time,” the advertisement reporter asks. “Is it wrong to think that joy will only happen in the end? ”
Williams echoes this idea: “When I’m away from court, I feel strongly that I don’t think it’s worth winning if you don’t enjoy the journey that goes up to it, ”She said.
And she works on what she preaches. While Williams pulled out of the semi-finals at the Yarra Valley Classroom in Melbourne, Australia, due to a shoulder injury, she spends her downtime teaching her 3-year-old daughter, Olympia, tennis. “I always said I wouldn’t choose tennis for her, but if tennis is something she’s fun to do, I encourage her,” she said.