Celebrities who love logomania are not shy about their brand loyalties, and tend to take the idea very seriously. The head-to-head logo grabs attention – imagine Fendi Zucca’s print power suit wearing Bella Hadid to Paris Fashion Week back in 2018 or Rihanna in layers of Dior oblique canvas – but rarely it translates well in the real world. Among the set versions in Hollywood, it’s harder to find the trend, but Selena Gomez offered a vague explanation yesterday in New York. While enjoying a shopping trip to Louis Vuitton’s SoHo store, Gomez kept things off in a lightweight wash, high-waisted denim, beige turtleneck, and one of MasQd’s most popular front covers. The eye was completed with a monogram groove covered in the ubiquitous LV print of the house.
Reporting with enough oomph to pick up a very leggy outfit, Gomez’s trench was an elegant finale. Although he was broadcasting his love of the brand, he did so in a way that was very flexible, even without being too loud. From time immemorial, it looked like a special coat just chic, but closely, its luxury factor became clear. Gomez and her designer Kate Young keep her outerwear interesting, ranging from affordable tracks (the puffy Free People jacket seen in just last week) to ambitious investment pieces . With her longstanding relationship with Vuitton label – she made her fashion campaign debut in the ads for Nicolas Ghesquière’s fall / winter 2016 collection – the choice felt appropriate.
Moreover, the use of one element based on a logo connects with the way in which most include motifs in their cabinets. A full look based on one brand makes a good paparazzi photo or Instagram update, but it can also feel awkward. The beauty of Gomez Vuitton’s moment was in the balance he struck. Keeping the rest of her look simple, Gomez managed to cover herself in the ultimate luxury brand without looking like a walking information board, a valuable style lesson for logomaniacs in the everywhere.