Selena Gomez launched her own makeup line, Rare Beauty, in September last year.
And on Friday, the 28-year-old released the much-anticipated Stay Vulnerable collection.
‘THIS IS IT! And I love how easy these formulas are – you can now get your hands on the NEW @RareBeauty Stay Vulnerable Collection, ’wrote Gomez, who celebrated the release on Instagram.
Stay Vulnerable: Selena Gomez released the expected Stay Vulnerable collection at Rare Beauty Friday in Sephora stores
Specifically for the ‘effortless’ collection, Selena created five universal shades for eyes, cheeks and lips. ‘
She said the Stay Vulnerable collection, as well as the rest of the Rare Beauty line, is only available at Sephora stores and on the brand’s official website.
Gomez, who inspired her 202 million fans to check out the results for themselves, included a few inspirational images and an amazing selfie.
One hour-long photo showed the Wizard Of Waverley Place star staring away into the distance with a wash of peach eyes over her heads.
Special formula: ‘THIS IS IT! And I love how easy these formulas are – you can now get your hands on my NEW @RareBeauty Stay Vulnerable collection, ‘wrote Gomez, who celebrated the release on Instagram
Favorite ad: Gomez, who inspired his 202 million fans to check out the results for themselves, included a few inspirational images and an amazing selfie
Creating a monochromatic look, Selena generously applied the Blush Melting Stay Vulnerable on her cheeks and the Glossy Lip Balm on her pout.
She would wear her long brunette hair down and gently brush away from her face to reveal the glorious golden circles in her ears.
Sephora, which only sells Rare Beauty, made a appointment for themselves to mark the start day of the collection.
And along with their attractive copy, the sales giant included a stunning photo of the Spring Breakers actress putting the Glossy Lip Balm on her lips.
Promo time: Despite the outbreaks, Selena made a mix of in-depth interviews and promo videos to add hype to the collection’s discussion
For the photo, Selena stayed seated in front of a vanity and sported her eyeliner with eye-catching wings with a heavy neon shade.
Gomez unveiled the Stay Vulnerable collection Tuesday, where she revealed that she had been testing the collection on her own for months.
‘I’ve been wearing this for a while now and I can’t wait for you to finally try it,’ the star said at the time.
Surprise! Gomez unveiled the Stay Vulnerable collection Tuesday, where she revealed that she had been testing the collection on her own for months.
Testing: ‘I’ve been wearing this for a while now and I can’t wait for you to finally try it,’ the star said at the time
Despite the pandemic, Selena made a mix of meaningful interviews and promo videos to add hype to the collection’s discussion.
Calling her creative artist Hung Vanngo, Selena appeared through a webcam with heavy red lips and a spotless look.
Prior to the launch of Rare Beauty in September, Gomez ran over the inclusive, natural beauty-based brand and the message behind it.
Beauty with a purpose: Before Rare Beauty launched in September, Gomez ran across the inclusive, natural brand based on beauty and the message behind it; Selena pictured in December
‘I am so pleased to release beauty products that not only feel great, but also highlight what makes each of us rare,’ the star began in a statement.
‘These results are not about being someone else, it’s about being who you are, whether that’s a joke on a face full of bold or you’re almost made up at all .
‘Makeup is something, not something you need. I want everyone to feel beautiful just the way they are, ‘she concluded.