BUENOS AIRES, ARGENTINA – MARCH 31: Lenny Kravitz plays during the third day of Lollapalooza … [+]
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Even in what has been reported as a year down, the full Super Bowl experience of 2021 is still as defined by the pop culture inspiring the power of a full-fledged commercial star as it is by playing a major starters Tom Brady and Patrick Mahomes.
Beer ads once again try to steal the show, featuring everyone from Oscar-nominated actor Don Cheadle to Grammy-winning rock star Lenny Kravitz.
While Cheadle laughed at inspiring Michelob ULTRA Organic Seltzer, Kravitz chooses a different path, working with Belgian lager brewer Stella Artois to deliver a message of hope and unity at times uncertain and despite the ongoing quarantine that caused a pandemic.
“I invest in my relationships – the people in my world – and it’s been really impressive who and what real friends and family you deal with,” said Kravitz. looking at his approach to the world. “In the last few months it’s been about introspection and it’s about service – where I can help people. It’s about creativity. ”
The new location will target 2.5 billion heartbeats, the average number of beats within an average person’s lifetime. At a time when income inequality is growing in America, the new commercial outlook reflects the one dimension in which everyone is technically a billionaire.
“We are all born with 2.5 billion heartbeats. That makes you a billionaire, ”said Kravitz at the top of the new ad, drumming in as a heartfelt statement. Topics such as unity, the benefits of shared knowledge and the idea of focusing on what we have in common will quickly emerge over the next 30 seconds as one of Kravitz ‘s greatest songs, “It Ain ‘t Over’ til It’s Over, ”leading the experience musically.
“The motivation of this campaign is the message: Invest in each other and use your 2.5 billion heartbeats to spread love and happiness – to communicate and care for each other,” said Kravitz from Super Bowl venue. “I find that in the past year here in the Bahamas, the most important thing is to use time to connect with those you love and who you take care. How do you want to spend your time? That’s the message and that’s why I joined Stella Artois. “
GLENDALE, AZ – FEBRUARY 01: Recording artists Katy Perry and Lenny Kravitz performing on stage during … [+]
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Kravitz’s daughter Zoë appeared in a Super Bowl trade in 2019 and for the rocker, 2021 marks his return to the big game for the first time since playing alongside pop star Katy Perry and rapper / producer Missy Elliott at halftime in 2015.
Kravitz also played at the Super Bowl weekend in Indianapolis in 2012. However, gathering nearly 121 million viewers, his appearance during the 2015 game remains the most-watched half-time show. in Super Bowl history.
“This is the biggest show possible, and it’s an honor to be there,” he said of the experience. “It’s something you’ll never forget after that.”
In each of four consecutive years between 1999 and 2002, Kravitz received a Grammy for Best Male Voice Game and remains the most decorative artist in that category.
From his first 1989 album Let love rule, has sold more than 40 million albums worldwide, tying five platinum and three gold albums along the way.
Kravitz took a direct view of the world on his latest album Increase Vibration in 2018, covering topics such as police firing, the environment and more.
After the rare look back that explained his 2020 memory Let love rule, he is still working on new music, an itinerary cleared after taking time to focus on being creative.
Katy Perry and Lenny Kravitz play at halftime of NFL Super Bowl XLIX football game … [+]
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“With the book, I learned so much about myself and my family – especially my father. I feel like I understand it more now. I know why he did a lot of the things he did, and I accept that. I had an amazing time making the book, so there may be another book down the line, ”said Kravitz of his memoir, referring to what the process of working on had taught him about friendship. once with his father. “I wrote a lot of music in the last year too. I’m so glad everyone is hearing it. There are many creative projects ahead. It has been an exciting time for me. I have found a great deal to work on music and art. “
Duplicating in everything from music and production to acting and fashion, a sense of hope is never far away in Kravitz’s work. That message of hope not only explains his new Super Bowl commercial but his approach to everyday life in turbulent times.
“There is always hope. It never goes away and is always within reach. It can be difficult to keep up when conditions are tough – but, if you can, it makes a big difference, ”he said. “The human spirit is the most powerful thing in the world. It can withstand anything. Even though we’ve been apart most of this time, we can still connect and it’s important that we have faith that we can get through this together. ”