The publication of the “Israel Trade Online Report” for 2020, shows that this year 50 million parcels were delivered from abroad, compared to 68 million parcels delivered in 2019 – a decrease of 26.5%. From Israel Post’s data for the 2020 summary, it appears that out of about 50 million Packages ordered from abroad, about 30 million packages were delivered in the 20 major cities: Petah Tikva – leader for the first time in ordering packages in relation to population size, with about 2.9 million packages ordered by its residents this year (11.8 packages per resident on average), Carmiel is ranked second with About 540,000 packages (11.7 packages per resident on average), and in third place is Afula, whose residents ordered about 605,000 packages from abroad this year (11.2 packages per resident on average).
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(Photo: Eyal Keren)
Tel Aviv continues to lead the cities ranking in the number of packages, and is the city whose residents ordered the highest number of packages also in 2020 with about 4.7 million packages. In relation to the size of the population, Tel Aviv was ranked fourth this year, with 10.1 packages per resident, compared to 2019 when it was ranked second in relation to the size of the population.
Ali Express The leading international shopping site for orders in 2020, Super Pharm is the leading Israeli shopping site.
A recent survey conducted in January 2021 by the I2R Integration Institute for the Israel Postal Company in a nationally representative sample of the adult Jewish population, which purchased online last year (excluding food products and food delivery in deliveries), shows that the popular international shopping site among Israelis is Ali Express ( 60%), in second place, and for the first time in the ranking of the Chinese shopping site SHEIN (30%) followed by ebay Amazon (21%) and. (21%) Next The leading countries from which the packages come are Israel – China, USA and UK.
A survey by the I2R “Integration” Institute for the Israel Post also shows that the most popular Israeli shopping site among Israelis is Super-Pharm (24%), followed by: Terminal X (18%) Azrieli. Com (15%), Walla Shops (13%) and Castro (11%).
Clothing is the leading category in online shopping after footwear, cosmetics, appliances and gadgets
The survey and data from the Israel Post also show that the leading category for online shopping (sites in Israel / abroad) in 2020 was clothing (73%). Additional categories were footwear (41%), cosmetics, perfume and make-up (35%), electrical and electronics products. Home (35%), gadgets (33%), housewares (32%), smartphones and phone accessories (32%) and home accessories and decorations (31%).
Danny Goldstein, CEO of Israel Post, said, “2020 was one of the most challenging years in the history of Israel Post and put us to the test in light of declining flights worldwide, closing some countries, and the need to continue to serve the public as an essential infrastructure even during closure.” Health, even when many workers were absent, due to illness or isolation. We arrived at this period stronger than ever, based on an advanced logistics and technological system established in recent years, and careful management that allowed us to continue to provide optimal service even during the Corona period, and even prepare for the shopping holidays better than previous years. ”
According to Goldstein, “In recent years, Israel Post has become a significant player in the online commerce market that contributes greatly to lowering the cost of living in Israel. In 2020, online shopping became the main means of shopping, following the corona, closing the skies for flights abroad and closing malls in Israel. We continue to work to improve the customer experience and reduce waiting times in the postal units through a pre-appointment service, and to make more information accessible in the company’s digital systems. In the field of payments, 60% of the purchases made this year with the Post Bank’s recharged cards were made for safe purchases from abroad. Following the corona, we saw an increase in purchases on Israeli sites this year and an increase in the courier category, and this is an opportunity for commerce sites in Israel. , And a value proposition combined with a service to the house that day, or the next day. ”
46% of buyers on Israeli sites bought over NIS 1,000 in 2020
The data show that 22% of buyers on Israeli sites estimate that their volume of purchases in 2020 in sites in Israel was up to NIS 500 per year, 23% spent between NIS 500 and NIS 1,000, 19% spent between NIS 1,000-2,000, 11% bought between NIS 2,000-3,500 NIS 7%, 7% bought between NIS 3,500-5,000, 9% bought over NIS 5,000 and 8% did not know how to evaluate.
28% of shoppers on international sites bought over $ 500 in 2020
27% of buyers on international sites indicated that their annual financial outlay during 2020 from overseas websites was up to $ 100, 36% bought between $ 100 and $ 500, 18% bought between $ 500-1,000, and 10% bought over $ 100. $ 1,000, with 8% unable to estimate the volume of purchases.