The move by Porsche will be a major boost for Malaysia, which has lagged behind Indonesia and Thailand in securing major investments from global manufacturers.
Photographer: Andreas Gebert / Bloomberg
Photographer: Andreas Gebert / Bloomberg
Porsche AG is setting up a gathering center in Malaysia as the German automaker looks to make the country a major Southeast Asian hub, Edge weekly newspaper said, citing people familiar with its issue she did not identify.
Porsche will partner with Corp. Inokom, a unit of Sime Darby Bhd., Said in the campaign, which will be in the northern state of Kedah, the Edge said. The facility is the company’s first gathering center outside of Germany, the report said.
The move by Porsche will be a major boost for Malaysia, which has lagged behind Indonesia and Thailand in securing major investments from global manufacturers, the report said.
Christian Weiss, Porsche’s deputy director of corporate communications, said Southeast Asia has great potential and the company is exploring options for further growth in this market, the Edge said.