KUALA LUMPUR, January 15 – After 25 years of ‘gotta catch em all’, The Pokémon Company International (TPCI) is partnering with Universal Music Group (UMG) for a year-long music campaign.
TPCI is working with UMG’s branding strategies department for the year-long music campaign that features big names in the music industry, from rising artists to award-winning global superstitions.
Pop icon Katy Perry will be a key collaborator on the music campaign titled P25 Music.
“Pokémon have been a constant in my life from playing the original video games on my GameBoy, to trading Pokémon TCG cards at lunchtime, to engaging Pokémon street events with Pokémon GO, ”Perry said.
“I even visited Pokémon Cafe in Japan while on tour!
“I am honored to have been chosen to help celebrate a franchise that has given me so much joy over the last 25 years, and to be able to see it grow in the past. ways in which it brings that kind of electric joy to children in my life and around the world. ”
TPCI vice president of marketing Colin Palmer said hiring Katy Perry as an ambassador is a perfect fit for the franchise.
“In Katy Perry, we see a kind spirit of Pokémon, which has a bright, fun and engaging world.
“Katy is a wonderful ambassador to help us celebrate 25 years of Pokémon, and we can’t wait for music fans everywhere to experience the exciting collaborations we have planned,” he said. Palmer.
Universal Music Group for Brands general manager LJ Gutierrez said they and TPCI have developed a year-round animated program featuring artists from across the UMG label in line with the P25 Music initiative to be launched throughout the year. .
Well-known children’s entertainment franchise has also announced a number of celebration and product programs that are coming to fans this year as well.
TPCI is urging fans to revisit their iconic games with a new website that will be a hub for past games and also for fan celebration activities as announced throughout the year at https : //25.pokemon.com/.
They are also working with other flagship brands in their 25th anniversary celebrations such as a custom stuffed animal retailer, Build-A-Bear Workshop, clothing company, Levi’s, food manufacturer, General Mills and fast food permit, McDonald’s.
Fans of the franchise can look forward to TPCI tied in anniversary products from toys, collectibles, books and gaming equipment companies such as Jazwares, Mattel, Funko, The Wand Company, PowerA and Scholastic.
A special 25-year collection of Pokémon Trading Card Game (TCG) will be introduced along with oversize cards in which Pikachu and Pokémon are the next player from the various divisions in the game.
Fans can also pre-order the 25-year-old limited-edition skateboard with industry craftsman Bear Walker starting Jan. 19.
The franchise also promises fans a year full of new adventures with their associated 25 year action plans for Pokémon animation, Pokémon video games, mobile games including Pokémon GO and Pokémon Masters EX, and more.
Pokémon was launched in Japan in 1996 and is one of the most popular children’s entertainment builds in the world.