Playtica is preparing for a $ 1.8 billion IPO

The former Israeli mobile gaming company Playtika has submitted a prospectus to the SEC ahead of its IPO, according to which it will try to raise up to $ 100 million, although previous Reuters reports on the subject indicated an attempt to raise about $ 1 billion at an estimated value of $ 10 billion.

The offering is made by the company out of a desire to expand its activities in the world, while in the offering prospectus it states a number of purposes for which it carries out the recruitment, including the desire to expand the purchasing options of additional companies that increase the number of games available, new games. Paying to Payers, and attempting to increase revenue from paying users.

At the end of the third quarter (30.9) of 2020, Playtica indicates that it had 11.4 million active users at the daily level (DAUs), a figure that reflects an increase of 15.2% year-on-year. Its total revenue in those 9 months of 2020 was about $ 1.8 billion, reflecting an increase of about 28% year-on-year against a figure of about $ 1.4 billion in the same period in 2019.

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However, operating profit declined sharply in the first nine months of the year, with a figure of about $ 245 million, compared to $ 404 million in the same period in 2019. The prospectus also reveals the salary of the founder and CEO, Robert Antokol, which will be about $ 336 million (about NIS 1.09 billion) in 2020, compared to about $ 45 million (about NIS 145.7 million) in 2019.

Playtica was founded in Israel in 2010 by Robert Antokol, who still serves as the company’s CEO and Uri Shachak, and was sold shortly afterwards, in 2011, to Caesars for an estimated amount of $ 90 million. In 2016, it was acquired once again , This time in the amount of about $ 4.4 billion, and passed to a group of Chinese companies under the Alpha Frontier Limited Corporation, which also includes the investment arm of Alibaba founder Jack Ma.