Playtica is aimed at a value of $ 10-12 billion – global markets

Robert Antokol, Photo: Ohad Moreno

Playtika has issued a draft prospectus for the initial public offering (IPO) on the US Stock Exchange. The company, which is among the largest in the world in the field of online games, enjoys impressive growth in revenue and adjusted profit. Revenue for the first nine months was $ 1.8 billion, compared to $ 1.4 billion in the same period last year. EBITDA rose to about $ 670 million – an increase of about 40% compared to the same period last year. These numbers support an estimate that the company will raise at a value of $ 10-12 billion, and it may be “opening value.” Prior to the IPO, the value usually increases and during trading on the first day it rises by tens of additional percent.

This means that it is possible that very soon, we will see a new Israeli semi-Israeli company at the top of Israelis and semi-Israeli companies traded on Wall Street. Palo Alto, which is American but with Israeli founders and a very large center in the country, is traded for $ 33 billion, NICE, Check Point and Solar Edge for about $ 16.5 billion and Vox for about $ 15 billion. Pleiatica may occupy a good place at this top

Playtica was founded by the Israeli – Robert Antokol, Who still runs the company. In 2016, the company was sold for $ 4.4 billion to the Chinese Alpha Frontier, but Antokol still remains with minority holdings (2.6% of the share capital), with the Israeli connection also in the development centers in Israel and a relatively large number of Israelis working for the company.

The increase in activity in the last year is a continuation of continuous growth in recent years, with the company emphasizing the expansion of the amount of games it operates alongside the improvement of the quality of the games. Most of the revenue comes from players in the US (about 71%) with the rest coming mainly from Canada, Europe and Australia.

Playtica relies on traffic from Apple, Google and Facebook. The traffic from Apple generated revenue of $ 620 million, the traffic from Google brought in $ 605 million and Facebook generated $ 215 million (out of such revenue of $ 1.8 billion)

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