In partnership with Reputation Management – your lifeline online
Marketing content
Everyone searches the internet before “doing business” or buying a product or service from a particular company, and if they find in Google’s search results (especially on page 1) negative or unflattering things for that company or organization, they most likely will not buy from the same company or move Look for the company that specializes in that field. Therefore, it is critical to perform smart and effective reputation management in Google search results.
In days gone by, the way companies communicate with their consumers and potential customers was one-sided. In fact, consumers would receive the information from the various companies, but there was no channel for them to respond to. These days it has been very easy for a company, or any business, to manage their reputation in the media because they were the only ones speaking in the world. Then came the internet which brought with it the social media. Suddenly, everyone had a voice and the audience was also not afraid to play and use it. Now, online reputation management is a very critical area for the success of your company, then you can in no way afford to have your competitors and competing businesses the only side that speaks.
Reasons to maintain a positive image on the Internet
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Most important is the initial impression
Internet search engines can create or break your reputation online and they run on their own. If someone googles your business, do you know what exactly they will find whether a database of judgments, negative reviews or bad articles? You really should know more about it, you really should master it. The audience of surfers who perform the search on the Internet relies heavily on the results it finds. Because Google search engines rank content primarily on relevance rather than quality, negative or incorrect content can easily climb to the top of results. It should be taken into account that the vast majority of surfers will not continue to search on the second results page, so it is better that you master as much as possible the results that appear on the first page when searching for your home business. This is where reputation management comes into play.
No, you can not please everyone. Of course, from time to time negative comments will come up online. But being aware of this will allow you to respond accordingly. Not only will responding to a review reassure the complaining party, but others will see that you respond to your customers and are not afraid of criticism. On the other hand, a lack of awareness of the problem can cause things to get out of hand and should be avoided. A positive and impressive appearance on the first results page is the most important. A first impression is everything!
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Maintaining an image directly affects your bottom line
But why should I care what they say about me online, especially if it’s mostly untrue? Well, people believe what they read online and make financial decisions based on this information.
Studies have found that nearly 80 percent of consumers research a company online before choosing to work with it. You will probably want to take responsibility for what they will read about your company and in what light it will be presented to them. For example, a woman looking for a contractor will do a Google search and find on the results page your business is bombarded by negative reviews and allegations of poor workmanship. She then does a Google search for your competitor and finds their website after you have done an organic Google promotion for him, the social media pages and blogs indicating testimonials from satisfied customers. Which of the two businesses will the customer give their money to in the end? Now ask yourself which side of this story would you rather be on? A negative or positive image on the Internet directly affects the bottom line, whether prospects will choose you or your competitors.
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Prevention of a negative image by managing a good reputation
If you do not have control over the name of your brand online, you are actually strengthening the name of your competitors. There is no doubt that for competing businesses this will be very lucrative. It is important to be sure that your footsteps online will be done in the best way. You have the ability to manage the way people see your business online. One way to do this is by uploading new content that will be displayed in the search engines. This content can include up-to-date information about your business and the services it provides, positive reviews from satisfied customers, up-to-date information about your company and everything it has to offer, and so on.
Take control into your own hands
Your reputation is your name. You work hard to justify it and here marketing-business automation will not help you … This is organic field work that takes time. No one is going to defend your name except you. In order to protect your initial impression, prevent a negative image and achieve the bottom line result, you must take responsibility and control all the results that appear in the context of your online business. Maintaining a positive image on the net requires proper and professional reputation management, one that will allow you full control over the results and, if necessary, one that knows how to fend off negative reviews and mentions. Do not know how to do it alone? Do yourself a favor and contact a professional company that will manage it for you.