Neon Zebra Mixers
PepsiCo
Pepsi gets into the cocktail mixtape. The brand announced this week that Neon Zebra has launched a new line of non-alcoholic cocktail mixers that are intended to be used for making drinks at home, something we have all been up to. has done a lot more over the last year.
“With cocktail consumption at home growing, we have seen the opportunity to build and replenish this fast-growing sector with a product that meets the needs of consumers for convenience – to cut down on time and mess. without compromising on quality and taste, ”said Emily Silver, VP of Innovation & Capability, PepsiCo Beverages North America.
“Neon Zebra adds a new level of personality to the cocktail mix section with its bold flavors and colors and easy-to-use mini-recyclable shape. We are delighted with this new initiative and the opportunities it offers to enter the blending sector. ”
The New Zebra line comes in four different flavors:
- Margarita Mix: Flavored with your favorite tequila, it is thin and bold with a delicious lime texture.
- Daiquiri Raspberry Mixture: Sweet raspberry & fruit flavor with lime compliment. The perfect balance with your favorite rum.
- Mojito Mixture: Delicious lime and a light sweetness of real sugar make a refreshing mojito, mixed with your favorite rum.
- Whiskey juice mix: Sour, but not too thirsty, for a balanced citrus flavor your whiskey will be appreciated.
They are all made without alcohol, so you can use them with the spirit of your particular preference. Each can of the mixer (yes, it comes in cans) is good for two cocks. To mix one you need to add 3oz of liquor to the contents of the canal over a little ice.
The move comes after a successful year for cocktail mixers as a genre. The cocktail mixers sector (including whole mixers, ginger ale, club soda, and tonics) saw 28% growth in 2020 and is worth more than $ 858MM.
Neon Zebra will begin rolling out nationwide across retail and online stores for an MSRP of $ 6.99- $ 7.99 for six 7.5FL oz canisters.