Oppo’s phones on the way to Israel officially imported by Runlight

Photo: Ronen Mendzicki, Gadgeti

The Chinese company Oppo is on its way to Israel, when the Runlight Group was chosen to serve as its official representative in Israel and will begin marketing the first devices in the near future. Runlight, which currently serves as an importer of another well-known phone brand – LG, did not provide details about the models it is expected to market in Israel or the date when it will actively begin marketing activities of Oppo products in Israel.

Avishai Paris, CEO of the Runlight Group:

We are proud to add a growing and innovative brand like OPPO to our ranks and we strongly believe in the enormous potential of activity in the Israeli market. This is a welcome and synergistic expansion of our cellular division, alongside the activities of the other technology brands in the group.

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Oppo is part of the Chinese BBK Electronics Corporation, under which are many well-known brands in the world of telephones, including OnePlus, Realme and Vivo. Oppo is one of the largest players in the world of smartphones in the world, and according to the latest survey by the research company IDC, Oppo captured a share of 8.8% of the phone market in the fourth quarter of 2020 with close to 40 million phone shipments in a single quarter.

The company has a wide range of products in the field of telephones, and only during 2021 did Oppo introduce a number of new devices, including the Oppo A55, which is intended for the low market and offers support for 5G networks, and the flagship devices Reno 5 Pro and Reno 5 Pro Plus. , TVs, straps and smart fitness watches. Not all products will arrive in Israel at this stage, with Bronlight aiming to market phones and related products, such as headphones and accessories.