An independent contractor to FedEx Corp. loading packages from a delivery truck on Cyber Monday in New York, USA, on Monday, December 2, 2019.
Michael Nagle Bloomberg | Getty Images
U.S. online shopping over the 2020 holidays grew 32.2% from 2019, reaching a total of $ 188.2 billion as home buyers stayed and bought online during the outbreak. distributed, according to Adobe Analytics.
E-commerce sales through November, which included Black Friday and Cyber Monday, reached $ 100 billion for the first time, said Adobe, which monitors 80’s web transactions. of the top 100 internet retailers in the U.S. In another startup, online spending exceeded $ 1 billion per day during the 2020 holiday season and 50 days to $ 2 billion, Adobe said.
“Despite the epidemics, digital has become a key way for people to connect, work, host and shop, “said Taylor Schreiner, director of Adobe Digital Insights.” Now, as Covid-19 issues continue to grow and gray is harder – Steps are returning, online consumption is expected to remain on the rise, at least for early 2021. “
Groceries, gadgets and books were in high demand around the holidays compared to October levels, Adobe said, while online toy sales were up 50% from 2019, and the jewelry segment was up 66%.
Internet consumption during Thanksgiving week through Cyber Monday accounted for just 18% of the entire season, down from 20% in 2019, Adobe said. As retailers promoted contracts earlier than ever before, many Americans began shopping in October to try to avoid crowded corridors during the pandemic.
Vendors like Target and Dick Sport Goods that offer curved edges and other convenient build options for online orders have seen even stronger sales over the holidays, according to a separate study by Salesforce. Their digital sales rose an average of 49% from a year earlier, compared to growth of around 28% for the retail businesses that did not have pavement construction and similar options, Salesforce found.
Customers have also been looking for ways to finance their purchase, and to avoid running up their credit cards. “Buy now, pay later” usage for online orders grew 109% over the holidays, Salesforce found, with the biggest run occurring in the last week before Christmas.
Now, the rise in e-commerce activity is going to translate into a higher return rate, which could be the next biggest headache in the new year. Salesforce expects $ 330 billion in global online purchases to be returned after the 2020 holiday season, representing about 30% of total purchases.
“We expect to see these new innovations in 2021 with holiday strategies growing as the new level that consumers expect from their favorite vendors and brands, said Rob Garf, vice president of Business Strategy for Retail at Salesforce.
Read the full report from Adobe Analytics on Holidays 2020 here.