New features of Google Images lock out millions of users

Google has added powerful new features to the popular Google Photos app, but not all users will have access to them.

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Following the recent update that Google promised to the photo editor, the company has now done the same for videos by launching a new video editor and update for iOS users. In addition, some additional features of Google Pixel smartphones will soon be available for paying Google One customers.

The new video editor brings more than 30 important new tools that allow you to edit your videos in ways that previous external software requires. Now you can crop videos; make tonal changes such as brightness, contrast and suction; change view and add filters.

So far, videos have been a lot harder to tweak and modify than photos yet, but the new controls promise to bring a lot of Google image editing experience to video. This gives the user much more creative control without having to try external video editing applications.

The new video editing capabilities should already be available in the iOS app but, surprisingly, Google’s own Android users will have to wait for an update “in the coming weeks.” Google has also announced that the redesigned photo editor will appear on iOS “in the coming months. ”

Two-tier system

After disappointing heavy users of Google Photos with the news that the end of unlimited photo storage will end, Google has decided to soften the blow by offering some unique features to customers Google One.

From now on, Google One subscribers will be able to use a selection of features previously only available on Pixel smartphones. These include Portrait Blur, Portrait Light and Color Pop functions that add depth-sensitive AI-based effects to the existing images, regardless of the original capture device.

There is no doubt that these features will be welcomed by paying Google One customers, but it is a clear testament that Google Photo is moving further away from the original free-to-use model. into a two-tier system where only paying customers can get the best features. .

The move is hardly a surprise: After scouring its main competitive advantage of unlimited photo storage, Google Photos now has to try to build a customer base with other features such as the editing functions this new subscriber only. For many, it will not be enough, but it will bring better features to those who choose to stick with the service.

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