As a ’90s kid, I used to dream of winning a Nickelodeon Super Toy Run – five minutes to fill a Toys R Us shopping cart with anything I loved. My route was all planned out: stacks of video games, a few optional Lego sets, and then a fill at Nerf corridor.
The world is very different right now, of course, but Nerf may have just announced a modern, mature version of the dream: he hires TikTok’s chief executive to dream up the company’s marketing for three months, giving one lucky winner a $ 30,000 and a “Lots of Nerf results” in exchange for Hasbro helped him figure out how Gen Z should go.
Oh yeah, this is it for sure marketing stunt. But it’s also a real job on the company’s real job site, and you have to apply for a real job application and interview for the job if Hasbro likes what you have. You’ll be expected to create 10–12 TikTok videos each month, meet weekly with the Nerf marketing team, and – sadly – be 18 or older to recruit.
It’s also completely remote, so you’ll interface through Microsoft Teams, Zoom, or whatever you have instead of having a tour around Nerf’s lab or archives. It’s not as fun as it could be!
But still, a lot of fun. Here’s hoping this goes to a new face, not an established influencer! If you have been selected, we would love to relatives to hear what it was like afterwards. My DMs are open.
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