Margaret Zhang, the Australian-born Chinese fashion multi-hyphenate, is the new editor-in-chief Vogue China. At 27, she is the youngest EIC at Vogue.
Anne Wintour, global editor-in-chief and editorial director, VogueCondé Nast, chief global content officer, said: “I am delighted that Margaret is our new chief editor. Vogue China. Her international experience, unique multi-platform digital knowledge and broad interests are the perfect combination to lead Vogue China in the future. ”
Li Li, managing director of Condé Nast China, said: “Margaret understands the emerging trends of a new generation of Chinese and has the business acumen needed to leverage our data and insights. new digital platforms. We welcome her creativity and innovation in outlining new approaches in the media and look forward to bringing global fashion to China as we take action. Chinese culture to the rest of the world. ”
Zhang is a unique presence on the front line of fashion shows and is a favorite of street style designers, with brightly colored hair (it is currently a vibrant shade of blue), a sense of style that remains unique, and a whopping 1.1 million Instagram listeners. Her bio lists her as a film director – she has written a screen with the title No. 65 about the dynamics of a Chinese mother / daughter she is working on – but she has also recorded time as a creative director, illustrator, stylist, writer and model.
In 2016, she made two digital covers for the launch magazine of Vogue ME China, appearing on both of them. In addition, Zhang is a co-founder of Background, a global consulting firm that has worked with companies from Airbnb to YouTube and fashion labels Moncler and Mulberry, where she primarily drains western cultures. and Chinese.
She replaces Angelica Cheung, founding editor-in-chief Vogue China, which held the magazine’s 16-year tenure coincided with the rise of luxury fashion in the country. Zhang’s appointment marks a generational change and a strategic one. After launching her blog at 16 in 2009, she is digitally native, unlike the young people she is asked to turn to. Vogue fans.
“Vogue such a legacy, with over 125 years – in the United States at least – of cultural decline is significant, ”says Zhang. “This new role is a wonderful opportunity to combine my background, skills and interests. ”