Maccabi Tel Aviv moves to Puma

After 19 years, Nike parted ways with the Maccabi Tel Aviv basketball team and was replaced by Puma, ONE first learned. Nike has adopted the group since 2002, and its contract is estimated at NIS 3.5 million.

Maccabi Tel Aviv says that the contract with Puma is for a number of years, and in fact CEO Adli Marcus brought the team a sports brand that invested a lot of money in the past year to make a significant leap in the world.

Adli Marcus. Brand new to Maccabi Tel Aviv (Radad Jabara)

Puma will provide Maccabi Tel Aviv players and its staff with the official costumes, shoes and equipment.

As you may recall, last year Puma signed with Neymar a contract worth an estimated 25 million euros and he became the player who earns the most money in a contract with a clothing company. Neymar parted ways with Nike after years. Lionel Messi, who represents Adidas, receives a sum of about $ 20 million a year, while Cristiano Ronaldo, who signed with Nike, receives a total of about $ 16.2 million a year.

Puma has also signed an agreement with a number of leading NBA stars, as part of the company’s strategy to retake the market.

Puma has also returned to Israel in large numbers over the past few months and is represented in Israel by the Iranian Group, which only yesterday (Tuesday) inaugurated a large store in the Tel Aviv port of the Puma brand.

Avi Nemani and Eyal Berkovich in Puma’s store (Itzik Blanitzky)

Maccabi Tel Aviv has already started talking about a collaboration that will include the sale of merchandise that will be sold in the club’s official store under the Puma brand, etc., things that can increase the club’s revenue. It should be noted that Nike has changed its entire strategy .