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Louis Vuitton Ginza Namiki / Jun Aoki & Associates + Architect Peter Marino
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.jpg?resize=125%2C125&ssl=1 "© Daici Ano")
.jpg?resize=125%2C125&ssl=1 "© Daici Ano")
.jpg?resize=125%2C125&ssl=1 "© Daici Ano")
.jpg?resize=125%2C125&ssl=1 "© Daici Ano")
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Text description provided by the architects. With great anticipation, Louis Vuitton announces that Louis Vuitton Ginza Namiki came to the Ginza region of Tokyo. The source undergoes an ambitious transformation of an existing space. Repeated as an elegant communication between virtuous architects, Jun Aoki and Peter Marino, a completely new natural tower rises, inspiring wonder – exterior and interior.
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From the same siting site, Louis Vuitton since 1981, the very modern appearance of the building defines reflections of water as a marvel. Poetic yet playful; mobile and rhythmic. Once a promontory stretches into Tokyo bay, this water movement is exemplified across a smooth, undulating surface – from the glass front that provides a moving color to a feature staircase and fixtures. Comprising four floors, the sale offer is aided by a permanent pop-in space for seasonal animations of newcomers and a high standard dedicated to private salons. The storage experience culminates with Le Café V, where celebrity chef Yosuke Suga collaborates for the second time with The House, as well as developing flavors for Le Chocolat V, the first ever line of Louis Vuitton chocolate that will make their world premiere here at the end. of April.
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Featuring Ginza – Consisting of two layers of glass, Jun Aoki’s face is once monolithic and fully flowing – his representation of a “water column.” Practically sewing, the outer laces bend and tear; their triangular surface is reinforced with dichroic glass that produces endless color changes. At street level, the building reflects the dynamics of Ginza; higher up, neighborhood towers grow into wavy apparitions, while a shadow sweeps over the glass, marking a daily passage.
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In the evening, the bright reflections that dance around the base go up, giving a glimpse of instability. Meanwhile, an open opening at double height curves around the corner of the street as the main entrance into the store with space to display the signature Louis Vuitton display.
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Always custom – When inside, Peter Marino’s design emphasizes the organic beauty of the building with a staircase in the middle that opens like a ribbon of glass-carved oak. A second staircase, located towards the back of the shop, is framed by a four-story feature wall that redefines Kimiko Fujimura’s painting, Wave Blue Line (1977) in artistic applications of plaster. Continuing with the metaphor of water, circulation will be both architectural and spatial. As clients move through the store, they will notice curved counters and ceiling panels that add to the sense of flow. Round furniture in light wood and glass by Morten Stenbaek or Isamu Noguchi adds to this effect. Even the elevator combines a sense of water and sky, with the rippled metal surface multiplied by a mirror playing out like an endless horizon.
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Addressing the source – Of the seven floors, four are dedicated for sale. The main level includes women’s leather goods, watches & jewelry, and the pop-in permanent space, with additional women’s leather goods, as well as decoration, travel and perfumes located on the second floor. The women’s universe – including ready-made clothes and shoes – stretches across the third floor; and just above on the fourth floor is the whole universe of men. VIC and VIP salons are available on the sixth floor; and at its peak, Le Café V and Le Chocolat V, Louis Vuitton’s first time as a chocolatier.
Enhanced Offer – As well as showcasing a full range of the latest products, the store will be a destination for exclusive pieces, starting with a limited reedition of Rei Kawakubo’s 2014 Celebrating Monogram co-op bag in leather. The legendary designer’s first connection to Louis Vuitton dates back to 2008 when she created six custom bags in Monogram canvas, after honoring the House’s approach to craftsmanship and savoir-faire ever since its first place in Japan opened in 1978. The first selection of unique pieces will include the men’s LV Ollie sneaker adorned with beads and pearls; dress with full Monogram set; and a slimly embellished Tambour watch with blue and purple sequins. Ginza Namiki-only handbags include the BB Capucines in a timeless combination of gray canvas and navyblue leather, and Boîte Pharmacie handbags Monogram stock designed in collaboration with the kabuki actor, Ebizo Ichikawa XI.
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Chromatic Energy – From the furniture of Pierre Paulin and Stefan Leo in acid scenes to works by Ed Moses, Vik Muniz and Zhang He, color fills the store with vigor. Seating arrangements, design items, carpets and art move through a variety of vibrant tones: a pictorial scheme of pink, orange on the women’s floor, saturated shades of red, turquoise and lime on the men’s floor; and a mix of quiet and pop accents throughout the private salons designed with a modular format for larger or more intimate settings. With additional abstract art from the likes of Kimiko Fujimura, Ida Tursic & Wilfried Mille and Peter Dayton, color works as an inspiring and inspiring subject in a variety of forms.
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