- Krispy Kreme is giving away free donuts to people with COVID-19 vaccine cards.
- CEO Krispy Kreme responded to criticism of the promotion and its potential adverse health effects.
- Speaking to Yahoo Finance Live on Friday, Mike Tattersfield said the promo is about “generosity. “
- Visit the Insider homepage for more stories.
Krispy Kreme is giving away a free glass donut to anyone who shows off their COVID-19 vaccine card.
The promotion, which went into effect on Monday, is valid before the end of 2021. The offer also doesn’t limit how many donuts a person can get vaccinated – so those with a Krispy Kreme glass pastry vaccine card could get and get pastry Every day.
The promotion began criticism on social media – especially from doctors and others with a huge following on Twitter – highlighting the negative health impact of donuts.
However, as Krispy Kreme CEO Mike Tattersfield told Yahoo Finance Live on Friday, the company ‘s offer doesn’t encourage or encourage people to get a donut every day.
“We are a sweet company, [and] if people don’t want to visit a donut shop, they don’t have to, “Tattersfield said.
Tattersfield continued: “Folks who want to get vaccinated, if they decide to combine the construction of Krispy Kreme [for] donut, they can. That’s how we look at it … generosity. “
Krispy Kreme’s famous store in New York City.
Irene Jiang / Business Insider
Tattersfield also told Yahoo Finance Live that when Krispy Kreme launched an upgrade in March 2020 to give donuts to healthcare workers, the value of the company’s offer was among many communities.
“I release a lot of donuts to the health care system. They are very grateful, with the days they have to work. People are always looking for some sweet rest. It ‘s okay, “said Tattersfield.
Tattersfield ‘s comments are a reflection of a statement Krispy Kreme gave to Insider on Wednesday.
“Like many sweet treats, Krispy Kreme Donuts is an occasional best practice in moderation. And we know that’s how most of our guests enjoy the our donuts, “the company said. “We definitely don’t want people getting a free Glazed Original donut every day, we just do it before the end of the year, especially since not all groups are eligible for the vaccine yet . “
Krispy Kreme Chief Marketing Officer Dave Skena previously told Insider’s Mary Meisenzahl that Krispy Kreme does not want its employees to get the COVID-19 vaccine.
However, he wants to “encourage [employees] and make sure nothing stands in the way ”and offer up to four hours of staff time off to get both measurements.
Representatives for Krispy Kreme did not immediately respond to Insider’s request for comment.