After two years of thorough preparation, the development of Hyundai’s luxury brand, Genesis, was launched today (Tuesday) in Herzliya. In accordance with the division’s global quality standard, Genesis is detached from the popular Hyundai models and concentrated under a flagship boutique hall established at 7 Shenkar Street at an investment of NIS 6 million – in the neighborhood with all the premium manufacturers in the country. Genesis will be led by Dana Ravid Menachem, former director of the Mercedes brand at Colmobil, who said upon unveiling: “We will challenge the competitors, offer an excellent alternative and a more relevant customer experience.”
Genesis was declared independent six years ago in the US, in the same format in which Lexus has been operating as the luxury brand of Toyota or Infiniti for Nissan for 30 years. Israel is among the first countries in the world to operate Genesis when it was preceded by a limited number of European countries. South Korea, Canada and Australia In recent years, especially in light of the strategic decision to invade Europe, Genesis has recruited former senior executives from BMW and also headed a former European chief executive (also in North America placed key figures who came from Audi).
Genesis’ service experience puts before its eyes a number of criteria, some of which are not revolutionary but reflect the company’s commitment to the product and the person: a. A personal service experience in which the client is conducted solely in front of a Genesis consultant in everything related to vehicle operation, treatments, collection and return, treatments and the like. B. All periodic treatments for 3 years will be free of charge, as well as a guarantee for a replacement vehicle and provision of road services when needed. This at least forms the basis for the customer-company relationship.
Two models, and another electric model on the way
Genesis sent Israel its first two swallows to plant roots: the G80 saloon car, and its crossover, the GV80. By the end of the year, the electric crossover will also land here We reported on it recently.
The G80 saloon competes with the Lexus ES, BMW 5 Series, Mercedes E-Class and Audi A6. It boasts generous dimensions and an endless list of properties, with a length of almost 5 meters, a width of 1.95 m, a wheelbase of 3 m, a height of 1.46 m and a weight of about 2 tons, with a trunk with a volume of 424 liters. At its bow is a 2.5-liter 4-cylinder turbo engine that extracts 304 hp and 43 kg, the times are already at 1,650 rpm. The power is transferred to the rear wheels via an 8-speed automatic transmission that accelerates it to 100 km / h in 6 Seconds.
The G80 will be marketed in a pair of trim levels: elegant and luxurious. The standard equipment brings with it 18-inch rims, LED lighting, steering wheel in Napa cladding, mood lighting 64 shades, electric seats with 19 directions including massage function, front seat heating, rear curtain with electric roller, three-zone climate control, panoramic roof, system Main media 14.5-inch screen and 12-inch digital dashboard and more. The knot version increases 19-inch rims, adds an 18-speaker audio system, steering wheel heating, adaptive suspension, smart front matrix lighting, a soft door closing mechanism, real wood finishes and air conditioning for the front seats. Both packages are equipped with a complete safety system from the manufacturer.
Prices in Israel:
Genesis G80 elegant for NIS 385,000
Genesis G80 for ties for NIS 439,000
The Genesis GV80 is comparable in its proportions and essence to relatively large mid-size crossovers like the Lexus RX or BMW X5. The floor is common to the G80 saloon car, so it also shares dimensions and 98% of the list of equipment divided between the two packages offered in the country. It offers an arrangement for five or seven people on a wheelbase of 3 m, a length of 4.95 m and a height of 1.71 m. Trunk volume – 727 liters in normal condition.
Unlike the G80, which has rear-wheel drive and a turbocharged petrol engine, the GV80 is true to the concept that combines Europe and America, and therefore a 3.0-liter turbo diesel six-cylinder turbo diesel engine is implanted in its bow. The maximum power is 278 hp and 60 kg available from 1700 rpm. The power is switched to dual propulsion via an 8-speed automatic transmission, with acceleration to 100 km / h in 6.8 s. The average fuel consumption is estimated at 15 km per liter of diesel. The GV80 has also been fitted with selective driving control for an area with three calibration modes including snow driving that works along with adaptive suspensions and a limited rear differential as well as downhill slope control. Rockers with luxurious 20-inch rims and a 21 cm ventral spacing.
The GV80 can be purchased as specified in the elegant package or for luxury just like in the G80. It starts with solid leather upholstery, Napa-clad steering wheel, 18-way electric seats and massage, trunk with electric opening and closing, integrated 14-inch main screen media system and 12-inch digital dashboard and more. In the senior models, adaptive racks are added with a road scan system for maximum comfort, an 18-speaker audio system, a two-way intercom for three lines (only for the luxury model), an elite display and all the original safety systems from the manufacturer.
Prices in Israel:
Genesis GV80 Elegant – NIS 499,000
Genesis GV80 for knots – 569 thousand shekels.