Kendall Jenner confirms she is behind the brand new tequila 818.
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This is the image that is heard throughout the spirit world.
Kendall Jenner posted on her social media this afternoon, confirming that she is behind the startup spirits brand 818 Tequila. “For almost 4 years, I have been on a journey to create the best tasting tequila,” she wrote on her Instagram, along with tasting videos and parties with her friends.
The tequila, in a savvy marketing movement, was anonymously entered into spirits contests … and won the title of Best Reposado in the World 2020 from the World Tequila Awards. The judges ruled that the advertising spirit had pecan pie, a sweet potato, sweet potatoes and caramel. A sweet and smoky body with a hint of oak, vanilla, and more sweetness on the finish when cinnamon ice cream comes through. ” The party in question was named K & Soda.
Anejo picked up 818 titles from the Tequila World Awards, a bronze medal and the laudatory taste notes: “The nose combines aromas of butterscotch, moist wood and chocolate. This is sweet and lively on the tongue with notes of asparagus, a hint of orange juice and caramel lying on the end. ”
Sales of tequila have been growing steadily over the last two decades.
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Other 818 prizes upgraded so far: Chairman’s Award and Best 100 Spirits goal from Ultimate Spirits Challenge, Platinum and Double Gold Award from 2020 SIP Awards, and Triple Gold from MicroLiquor Spirit Awards, among others.
Kendall Jenner, pictured at the 2019 Met Met, joins the famous spirits club with her new husband … [+]
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For all its reputation, many customers have not yet tasted the spirit. The brand’s Instagram says it’s coming soon.
Jenner is the latest celebrity to join the spirits, following in the footsteps of George Clooney, who may have been eliminating the celebrity spirits movement. A partial list of famous wine and spirit brands includes Ryan Reynolds (Aviation Gin), Post Malone (Rose Maison No. 9), Aaron Paul and Bryan Cranston (Dos Hombres Mezcal), Kate Hudson (King St. Vodka ) and Dan Aykroyd (Crystal Head Vodka). The gold standard is George Clooney, who sold alongside partners Rande Gerber and Mike Meldman, his Casamigos tequila company for $ 1 billion to Diageo in 2017.
Jenner confirmed the news as fan profiteering changed. In January, TikTok user with eagle eyes, Hannah Farrell, recently posted posts from the supermodel, and made a video based on a bottle she saw in the background. “I looked into this tequila. I think this is Kylie’s new tequila that she will be producing, ”she said. “Call me Kris anytime.”
According to the American Spirits Council, tequila volumes have grown 209% since 2002, at an average rate of 6.5% per year. Even with a pandemic, 22.2 million 9-liter cases were sold last year.