As a result of the 2015 diesel gate scandal, Volkswagen image was in dire need of renewal. The company’s brutal attack on the principles of corporate social responsibility has made pariah in the eyes of many of the public, although its sales have never been affected.
So Volkswagen’s management decided to promise electrification, based on the idea, that if it did not it would “end up like Nokia”. In an effort to avoid fines due to the change in emissions rates planned for this year, Volkswagen said goodbye to hybrids in 2019, accelerated their electric vehicle manufacturing targets to one million units by the end of 2023 and 1.5 million by the end of 2025, they built the largest electric vehicle factory in Europe, carried out an ambitious investment program and reached supply agreements for batteries, culminating in a € 35 billion investment in six battery factories and a global network of cost stations.
Unable to grasp Tesla’s technological leadership, Volkswagen aims to become the number two electric vehicle manufacturer. The announcement of these plans has doubled the company’s share price over the past year, despite a 37% drop in profits due to the pandemic. Sales of the company’s electric vehicles fell last year to 230,000 units: according to some analysts, Volkswagen will be able to make electric vehicles for less than it now costs to make gasoline or diesel by 2025.
What is missing from the German carmaker epiphany? A basic thing if he really wants to be real: he has to stop diesel and petrol engines. Tesla is not the leader in electric vehicles just because it studies and develops this technology better than anyone else, but for whatever reason it would never consider making cars with engines that pollute the air. That is, in addition to its quality, which also makes it a leader, in customer satisfaction. Tesla owners see themselves as fans, as part of a plan, of ambitious and credible goals.
In short, what sets carmaker apart from the competition is that it no longer makes diesel and petrol engines. As long as Volkswagen and others who claim to have seen the light refuse to promise full electricity immediately, their only preferred company is to pay a distribution fine and priority for its short-term profits in the long run. general math.