The post, on Facebook, accompanies glamorous images from Saudi Arabia and the UAE with the ruins of countries where Iranian agents influence, such as Syria and Iraq.
“This is the result in countries where Iran is getting involved,” he warns. “We can’t just publish content about falafel,” Mr. Gonen said.
“So we combine soft content with more political diplomatic content. We want to show the Arab world that we have a common challenge, not only with the Iranian regime but also on regional development. “
The unit also runs Persian social media channels that reach about a million users in Iran, the deadly enemy of the Jewish state. Yiftah Curiel, head of digital diplomacy, said they wanted to show Iranians that they are not “an enemy of Israel” and that there was widespread sympathy for those suffering economic ruin and repression in Tehran.
Meanwhile, up to a third of the unit’s 400,000 followers are on Twitter in Saudi Arabia, the most powerful Gulf state and one that could soon follow the Emirates in normalization connections in Israel.
Inside the social media unit, a handful of employees – mostly at home due to the pandemic – tap away at keyboards as they push out tweets , Instagram posts and TikTok videos promoting the state of Israel.
The office is decorated with Israeli blue and white flags, as well as the United Arab Emirates, in memory of the historic peace agreement signed at the White House last summer.