Does the economic crisis affect? Israel Post published today (Tuesday) its “Online Trade” report for 2020, which shows that this year 50 million parcels were delivered from abroad, compared to 68 million parcels delivered in 2019. A decrease of 26.5%. This is despite the fact that this seems to be a year in which Israelis bought more online. The report also shows that 46% of shoppers on Israeli sites bought over NIS 1,000 in 2020. Slightly less than a third of shoppers on international sites bought over $ 500 in 2020.
Data from the Israel Post show that out of about 50 million packages ordered from abroad, about 30 million of them were delivered in the 20 largest cities. The list of cities with the most orders on average for a sheep resident is the city of Petah Tikva with about 2.9 million packages ordered by its residents This year (11.8 packages per resident on average). Karmiel is ranked second with about 540,000 packages (11.7 packages per resident on average), and in third place is Afula, whose residents ordered about 605,000 packages from abroad this year (11.2 packages per resident on average).
Tel Aviv, according to data from the Israel Post, continues to lead the ranking of cities in the number of packages, and is the city whose residents ordered the highest number of packages also in 2020 with about 4.7 million packages. In relation to the size of the population, Tel Aviv was ranked fourth this year, with 10.1 packages per resident, compared to 2019 when it was ranked second in relation to the size of the population.
Where do Israelis order the most?
A recent survey conducted this month by the “Integration I2R” Institute for the Israel Post (in a nationally representative sample of the adult Jewish population), which she bought online last year (excluding food products and food orders in deliveries), shows that the popular international shopping site among Israelis is Ali Express ( 60%). In second place, and for the first time in the ranking, is the Chinese shopping site SHEIN (30%), followed by eBay (29%), Amazon (21%) and Next (21%). The leading countries from which the packages come from Israel – China, the USA and the United Kingdom.
The survey also shows that the most popular Israeli shopping site among Israelis is Super-Pharm (24%). It is followed by Terminal X (18%), Azrieli.com (15%), Walla Shops (13%) and Castro (11%).
This is what you like best
The survey and data from the Israel Post also show that the leading category in online shopping (at sites in Israel / abroad) in 2020 was clothing (73%). Additional categories were footwear (41%), cosmetics, perfume and make-up (35%), electrical and electronics products. Home (35%), gadgets (33%), housewares (32%), smartphones and phone accessories (32%) and home accessories and decorations (31%).
The Israelis open their wallets
According to data from the Israel Post, the data show that 22% of buyers on Israeli sites estimate that their volume of purchases in 2020 in sites in Israel was up to NIS 500 per year, 23% spent between NIS 500 and NIS 1,000, 19% spent between NIS 1,000-2,000, 11% Bought between NIS 2,000-3,500, 7% bought between NIS 3,500-5,000, 9% bought over NIS 5,000 and 8% did not know how to value.
27% of buyers on international sites indicated that their annual financial outlay during 2020 from overseas websites was up to $ 100, 36% bought between $ 100 and $ 500, 18% bought between $ 500-1,000, and 10% bought over $ 1,000, with 8% unable to estimate the volume of purchases.
Danny Goldstein, CEO of Israel Post, commented on the data, saying: “2020 was one of the most challenging years in the history of Israel Post and put us to the test in light of declining flights worldwide, closing some countries, and the need to continue to serve the public as essential infrastructure. On the guidelines of the Ministry of Health, even when many workers are absent, due to illness or isolation. We arrived at this period stronger than ever, based on an advanced logistics and technological system established in recent years, and meticulous management that allowed us to continue to provide optimal service even during the Corona period, and even prepare for the shopping holidays better than previous years.
During 2020, a 20% sale of the postal company to the investor will be launched, which will allow the company to continue growing in the coming years based on our capabilities in the areas of online commerce and finance, and based on the extensive sales floor we have in 1,400 service points across the country.
According to Goldstein, “In recent years, Israel Post has become a significant player in the online commerce market that contributes greatly to lowering the cost of living in Israel. In 2020, online shopping became the main means of shopping, following the corona, closing the skies for flights abroad and closing malls in Israel. We continue to work to improve the customer experience and reduce waiting times at the postal units through a pre-appointment service, and to make more information accessible in the company’s digital systems. “