Interview Meghan And Harry spinning application in Royal related content

The recent Oprah bombs interview with Prince Harry and Meghan Markle did more than just be behind the couple’s royal feud with the English monarchy. He rekindled his interest in the content of “all things royal.”

That’s according to Parrot Analytics, which measures and predicts global demand for content across all platforms across the globe.

The data science company has since discovered that Oprah By Meghan and Harry: CBS Primetime Special on March 7, a significant increase in demand for such Royal Family-based exhibitions The Crown and The Royals has happened.

Notably, on March 8, U.S. demand for Netflix historical drama The Crown a 27 percent increase, ranging from 22.1 times greater in demand than the average display to 28 times greater in demand. In the case of the TV series The Royals (now available on Amazon Prime Video), it increased 122 percent, 1.75 times more in demand than the U.S. average display to 3.89 times more in demand.

In the United Kingdom, The Crown a 17 per cent increase from 26.6 times greater demand than the average display there to 31.2 times greater in demand while The Royals increased by 186 percent, ranging from .58 times in demand to 1.66 times greater in demand.

Parrot said this is the latest episode of real-world events strongly linked to major changes in TV demand. The company captures a set of audience behavior data by filtering through social media, fan rankings, and piracy data to represent audience demand.

“Oprah’s interview with Harry and Meghan was probably the first colder news event that caught water in the post-Trump era, and in this case we see that linked to an increase in demand for TV content with a royal theme, ”said Alejandro Rojas, executive director of analytics at Parrot Analytics.

This is not the first time the couple has influenced consumer demand for television viewing. On their wedding day (May 19, 2018) U.S. request for Suits – Suits the series in which Markle participated jumped – up 70.9 per cent, while UK demand for the show grew by 88.2 per cent.

Similarly, Parrot said it’s not just Meghan and Harry’s wedding or the latest Sussex dust that is driving changes in TV demand.

Rojas noted that the global demand for Musician’s Apprentice rose fourfold in the three months before Donald Trump’s election along with the association with major changes in demand for individual series and specific species last summer in response to both the pandemic global and Black Lives Matter complaints.

Demand in the United States for original Netflix White people more than 300 percent grew as BLM complaints got steamy across the country. Total demand for all content in the U.S. fell nearly 18 percent last summer in the immediate aftermath of George Floyd’s assassination as the country was drawn to protest coverage, according to its analysts. Parrot typically sees total daily demand fluctuate by no more than 1 to 3 percent.

Likewise, travel documentary content, in particular Great British Railways and Anthony Bourdain: Unknown parts demand rose sharply in May last year, as summer holidays were canceled due to COVID-19.

“In today’s attention economy, ubiquitous news events have often shifted consumer behavior, impacting demand for television,” Rojas said.