Days after Intel released a series of benchmarks to support claims that their chipsets outperform Apple’s M1, the company on Thursday stressed the issue by launching an advertising campaign. launches features that are banned on Windows PCs.
Published to Intel’s official Twitter account, currently the “Go PC” ad press includes two posts and a YouTube video with support highlighting the exclusive class capabilities that Intel hardware offers. The company in particular is announcing Apple’s Mac, an exciting version of events considering Apple, which is far below the PC industry, which did the same with the popular “I’m a Mac” series in the early 2000n.
In one ad, Intel points out that Macs can’t play certain games like Rocket League, an important point for shoppers who want to use their computer as an entertainment device. Another note is that Mac does not support tablet mode with stylus support and touchscreen support. No mention of iPad made.
A link in the two rooted ads leads to a long video backed by tech YouTuber Jon Rettinger, which breaks down why Intel Evo laptops might be more suitable for some users than the M1 Mac comparative.
“If you’re looking for a good laptop in 2021, there are a lot of things to consider, but processor choice may be more important than you think,” reads a description of Rettinger’s video. you’re considering Apple ‘s new M1 – based laptops, but before you hit the buy button, let me show you what Intel’ s new Evo laptops can offer you! ”
In the preview, Rettinger throws in the 13.3 “ASUS ZenBook Flip S, Razer Book, Razer Core X, CalDigit Thunderbolt Dock and Samsung T7 Portable SSD, some of which are compatible with the Mac’s hardware. it is.
Last week Intel released a series of cherry-selected benchmark tests designed to demonstrate the capability of its chip designs over Apple’s new silicon M1 for Mac. The chipmaker selected several data points that appeared to show that the M1 was falling short when it completed tasks in several popular apps including Adobe Creative Cloud and Handbrake. The lack of Mac game support was also noted, with Intel vaguely listing unsupported games at zero-per-second frames on Apple’s platform.
With Intel in a dominant position – at least for now – in the chip manufacturing industry, the new advertising campaign may be doing less to promote its products than show how dangerous the chip is. company feel with Apple’s in-house ARM designs. Tests in early November suggested that the M1 replaced almost all Intel-powered Macs currently offered by Apple. The Cupertino tech giant plans to migrate the Mac line to Apple Silicon within two years.
Today’s advertising push will also follow a letter sent by Intel, Qualcomm, Micron, and AMD to President Joe Biden calling for the introduction of “substantial funding for incentives for semifinal manufacturing” part of the administration’s economic recovery plans. Apple chip provider TSMC, meanwhile, is expanding rapidly thanks largely to orders for A-series and, now, M1 silicon production.