Virgin Hotels Las Vegas opened Thursday with an offer of sale from Hudson.
Hilton Hotels
Hudson, a travel salesman, is reviewing the capacity of the hotel channel after five years, at a time when its airport’s core business is struggling due to the pandemic. The company has just opened new stores at Virgin Hotels Las Vegas, part of the Hilton Curio Collection
HLT
The building opened Thursday in America’s casino capital, merging with Virgin hotels located in Chicago, Dallas and Nashville. Two more are on the way this year in New Orleans and New York.
Hudson has six stores in the 1.27 million-square-foot luxury tourist unit just off The Strip. They have an open face spilling out onto the casino floor. The vendor is the first to work at Virgin Hotels Las Vegas and Hudson CEO Roger Fordyce says “the time could not have been more perfect when we start to see a resurgence travel. ”
Domestic air travel in the U.S. had been slowly coming back from April to November but stopped in December and January. Nevertheless, the hotel is on the 42% February Strip at its highest level since October 2020.
Hudson’s six stores cover more than 4,000 square feet and include:
- 5th & sunset selling sunglasses from brands such as Gucci, Kate Spade, Maui Jim, Oakley, Ray-Ban
- SWAG, a destination shop offering high quality fragrances and jewelry, branded clothing, swimwear, collectables and local sweets
- Brookstone for gadgets, audio, entertainment, essential travel items and amenities from the likes of Apple
AAPL
- Chill by Hudson offering over-the-counter medicines, snacks, drinks, books and magazines, and other last minute items
- Dunkin ‘ serving coffee, freshly baked goods, and away snacks
- Hudson, a one-stop shop for travel needs.
Chill concept source.
Hudson
Hotels are now a target for growth
This is Hudson’s second trip into hotels after the first debut at The Atrium, a multi-brand concept at The Venetian Resort Las Vegas, in 2016. The renewed interest is more strategic this trip, with attention to the uncertain picture for the Hudson estate of more than 1,000 stores. mainly in North American airports, but also travel hubs and tourist destinations.
A Hudson spokesman said Forbes.com: “We plan to expand our presence in the hotel and luxury market, whether it be working on specific concepts, food and drink, or our Hudson-branded stores. While we have no additional hotel shops planned for 2021, this is one of our targeted growth areas. ”
The expansion of his travel channels makes sense to Hudson. As the North American division of global travel retailer Dufry, the company outperformed other regions last year, aided by increased reliance on domestic duty-paid sales, which have been more stable throughout the year. pandemic. Hotels can help expand these sales further.
Swag translates as high-end fragrances, jewelry, branded clothing and swimwear.
Hudson
At the same time Dufry’s parent is also expanding its unpaid and no-obligation business in South America with two new six-year contracts at Salgado Filho Airport in Porto Alegre, Brazil. Domestic travelers are heavily trafficked at eight million versus around 500,000 international (at times unattended).
Since December 2019, Dufry has run four Hudson stores at the airport but since this month it will launch a 7,500-square-foot store, and from May two new off-duty units covering 10,000 square feet.
Dufry describes its duty-paid unit as a “megastore” located in a domestic departure area and offers key areas such as beauty and drink along with watches, jewelry, jewelry, electronics and toys.
Last year, the American share of Dufry turnover increased from 39% in 2019 to 45%, bringing the region almost at par with the most important region of Europe, Middle East & Africa.