HP acquires gaming brand HyperX for $ 425 million

HyperX Cloud II Wireless Gaming Headset (HyperX Source)

Computer maker HP has announced the acquisition of HyperX, Kingston’s gaming products division, for $ 425 million as part of the company’s plans to strengthen its gaming product line, in addition to the OMEN gaming brand.

Kingston’s HyperX is considered one of the best known gaming brands in the world together with companies such as Razor, Logitech and Corsair, as the company manufactures a variety of solutions for the gaming market in PC, consoles and mobile, with a large product range including keyboards, mice, headphones, microphones and a variety of gaming products. More. While HP already owns its private gaming brand OMEN, it has not been able to capture significant enough market share compared to other companies, which has contributed to the company’s new acquisition move.

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According to HP, while the computer market is expected to reach $ 70 billion by 2023, the peripherals market is expected to reach $ 12.2 billion by 2024, with the gaming solutions sector taking up a significant portion of it, contributing to its desire to increase its presence in the field through HyperX. Under the details of the agreement, HP will purchase from Kingston the entire portfolio of peripheral gaming equipment, but will retain the brand’s storage solutions including computer memories, flash memories and SSDs.

HP’s new acquisition is expected to significantly strengthen the company’s power in the gaming solutions market, but the question remains how the company will balance the existing OMEN brand with the new HyperX, a brand that is expected to remain independent at this stage and not become part of OMEN.