How the PGA Tour handles the post-Tiger Woods world

The trip has long been banking on Woods as a one-man incentive for rankings. His latest crash will lead to ingenuity.


S.Port fans around the world were breathing in relief when news emerged that Tiger Woods’ injury was not life-threatening after a rolling accident Tuesday morning that left his car off the winding road of Southern California. Los Angeles County Sheriff Alex Villanueva said it was “hardly a miracle” that Woods was alive.

Woods suffered “major orthopedic injuries“On his right foot he has to do a wide repositioning just to walk again, he plays less high-level golf. He had already climbed a long way back to the course after the fifth approach back in December, telling CBS ‘s Jim Nantz in an interview on Sunday, “This is the only goal I’ve got; I don’t have much more wiggle space left. “

The PGA Tour has long banking on Woods as a one-man inspiration for the sport and its broadcast partners. Rates go up when it’s controversial, and purses on the PGA Tour have been quadruple since he turned pro in 1996, analyzing millionaires over the links. (In 2019, without agreements, 112 players won at least $ 1 million.)

NBA legend Michael Jordan is Woods ’only comparison when it comes to influencing major American sports over the past 30 years. Jordan’s retirement in 1998 prompted a 45% decline in TV viewership for the NBA finals, and it took several years for the league to recover from its post-MJ deadline. But the PGA Tour is ready to land more quietly.

More importantly, unlike Jordan, Woods was injured. A lot. His lack of competition over the last decade has led him to make the pre-Tiger planning tour for a post-Tiger world and not take on all broadcast and marketing campaigns. around the 15-time main champion. Fans have become accustomed to big events without the big cat. He has missed the cut in nearly half of the majors he has played since the start of 2014 and has only three top-15 finishes in his 27 played matches. The latest sponsorship and TV deals at the tour were signed with the understanding that Sunday’s cost with Woods up the board would be very rare.

The PGA has used Woods ’absence as an opportunity to inspire a new crop of global stars. He doesn’t have another crossover breaking star like Woods yet, but half a dozen different countries are represented in the top 20 of the official World Golf Course, and the average age is a shadow under 29.


Here, according to the numbers, is a look at the PGA Tour after Tiger Woods:







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I am a senior editor at Forbes and have focused specifically on the sports industry and our annual franchise evaluation. I also spend a lot of my time digging into the athletes

I am a senior editor at Forbes and have focused specifically on the sports industry and our annual franchise evaluation. I also spend a lot of my time digging into what athletes earn on and off the field of play. I’ve listed a handful of athletes who go by the same name: LeBron, Shaq, Danica and others. I also started our biennial B-School ranking; annual features of the best places for business (metros, states and countries); and the best banks in America. I joined Forbes in 1998 after working 3 years at Financial World magazine. Email: [email protected].

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