Lamborghini Urus sports facility brings out everything else that Lamborghini does and has attracted droves of new customers to the brand better known for sports cars that look like glass pieces. .
Supercar cleaners have been heavily critical of SUVs over the introduction of sports utility vehicles into its girlfriend’s brands. But the Urus shows that even buyers of high-end exotics are inevitably getting SUVs.
Urus model year 2021 starts at nearly $ 220,000, a very high price for an everyday family vehicle. That’s exactly what the Urus is meant to be – a Lamborghini that someone can drive every day and use as the countless SUVs that are now filling sections in the middle of nowhere. automated market.
Both the vehicle’s specs and reviews on the Urus show that the vehicle is quite flexible. It can drive 0-62 miles per hour in 3.2 seconds – very fast acceleration for any vehicle, not to mention an SUV. And it’s built to handle like a proper sports car on a racetrack. But Lamborghini also equipped the Urus with off-road driving – something not known for Lamborghini.
But while some have said the Urus could eventually become the vehicle, there are some who have criticized it as having gone too far from the slender and pointed shapes that Lamborghini has. make famous. The Urus has also annoyed some sports car cleaners, as have Porsche’s SUVs.
Some supercar makers live on the edge of the shocking SUV. British manufacturer McLaren is one such company, saying it does not need an SUV to be profitable. Other companies seem to have taken over after a bit of trust. For example, it is reported that Ferrari is working on its own SUV, after years of domestic invasion.
The Urus and its success are signs that Lamborghini is growing as a different company from what it has been for most of history. It now has to survive in a market where sales of convenience cars have skyrocketed. In the premium and super-premium sector alone, SUVs went from just under 12% of total global vehicle sales in 2000 to 50% in 2020, according to LMC Automotive.
Decades ago vehicles like the Jeep Cherokee, Ford Explorer, and Toyota RAV4 began bringing the concept of a sports utility vehicle to the masses. Now high-end manufacturers, including some that have been stable, are watching the market move and decide not to fight it. . Trends often fall from major segments to the mass market, said Jeff Schuster, president of global forecasting for LMC Automotive.
“Now we are seeing that turn where the mainstream movement has brought the major brands of the SUV into their market,” he said.