Hitman 3 is already profitable, IO Interactive has announced.
The stealth game was launched last week, immediately burned to the top of the UK charts, and has recovered its development costs in less than seven days.
“We’ve been thrilled with the Hitman 3 tour,” said IO Interactive CEO Hakan Abrak.
“It was a labor of love between our fans and everyone at the studio. As the developer and publisher, we are extremely proud to be able to say that Hitman 3 is already profitable. We have recovered the full costs of the project in less than a week. That puts us in a great position and allows us to move forward with confidence with our ambitious plans for future projects. “
Hitman 3 is the first full game in the series self-published by the studio, and Abrak explains GamesIndustry.biz that it has been a great benefit to keep marketing and PR close to the development team.
“We have been able to create a game that our players enjoy and bring to them in the most direct way possible; developed and published by IOI, “he tells us.” By focusing that early on we kept on a path that we all believed in. Everyone at the studio was behind the scenes for the game and they know the Hitman universe better than anyone.
“That combination makes us a very effective publisher as our creative and development teams work closely with publishing and marketing throughout the project. We need that collaboration because we all want to create a quality product.
“We want each other to make our games hand-made, meticulous and unique. At this point, we would be disrespectful to our community if we delivered anything less. They are used to setting a very high bar for quality and memorable experiences, so we keep those minds at the forefront of our minds, not only for Hitman but also our projects in the future. coming. “