Hailey Bieber is all white in Beyonce’s ‘Icy Park’ collection as she models another ensemble on Instagram
She stars in the promotional campaign for Beyonce’s third Ivy Park collaboration with Adidas
And on Monday, Hailey Bieber posted another amazing image from the collection called ‘Icy Park’ on her Instagram.
In the new photo, Justin Bieber’s wife is seated leaning against the backdrop of a blue sky with her legs stretched out over a mirror floor.
New Collection: Hailey Bieber shared a promotional image to Instagram on Monday showing that she modeled an all-white ensemble from Beyonce’s third Ivy Park collaboration with Adidas
Hailey was dressed in a white jacket with off-white pants and white sneakers.
She wore a white knit beanie slid down over her blond hair and stared at the camera with her head tilted to one side.
On Friday, she shared several photos from the campaign and thanked Beyonce for choosing to model the collection.
‘Ahhh. So grateful and happy to be a part of this campaign! ‘post i. ‘New @weareivypark @adidas Thank you queen for having me @beyonce.’
Ready for snow: The new collection from the superstar singer and athletic brand has been dubbed ‘Icy Park’ as it features pieces for the slopes including shoes and clothing
High-profile work: On Friday, Hailey shared several photos from the campaign and thanked Beyonce for choosing to model the collection
Wow factor: Justin Bieber’s wife cried bare when she put up a storm
The superstar singer, 39, and the athletic brand have used their third collaboration to design pieces for the slopes including shoes, clothing and accessories.
As per Adidas, the collection was created with the aim of instilling ‘creativity, loneliness and imagination’ in the wearers of the pieces.
The Adidas x Ivy Park inclusive size line was first launched in January 2020.
Beyonce recently shared how she used fashion as an ‘escape’ during a lockout.
‘The latest Ivy Park collection … sensitively uses bright, bold colors to remind us to smile,’ she said.
‘I used a lot of neon yellow and coral mixed with blue and earth tones that felt calm,’ she explained. ‘They made me happy and made me laugh in the middle of a difficult time for us all.’
Her comments: Beyonce, who is also modeling some of her collection for the promotional campaign, has said the process helped keep her happy when the COVID-19 lockout was under pressure.