Compared directly to the Apple MacBook Pro, Microsoft’s announcement highlights how the Surface Pro has a full touchscreen. On the other hand, the ad questions why Apple can’t do that and just offer a ‘small bar’ – an obvious dig at Apple’s Touch Bar flaunts in the MacBook Pro.
The ad also touches on the fact that the Surface Pro 7 has an accessible keyboard but the MacBook Pro lacks such a feature. The ‘detachable’ keyboard comes with the iPad Pro and not the MacBook, which would have been a more direct comparison.
Microsoft digs at the MacBook for not being a gaming device. The Surface Pro, according to the ad, is still a “far better gaming device” than the Apple MacBook Pro.
Finally, there is the price at which almost everyone and anyone can dig at Apple. Microsoft will not invest in that opportunity. The Apple MacBook Pro starts at $ 1,299 but the Surface Pro 7 starts at $ 890. The difference is that the high-end resolution of both devices is priced at the same level. only.
This isn’t the first time Microsoft has dug into Apple with its Surface devices. Apple has never been ‘responsive’ in products but it’s a key idea of how Windows laptops don’t come close to what Apple does.